IPA backs programmatic project that benefits agencies

The IPA has expressed its full support for TAG TrustNet, a new phase of TAG’s ongoing Distributed Ledger Technology (DLT) initiative, to improve the transactional transparency and accountability of digital media procurement. The project uses blockchain technology, specifically DLT, to establish a common “truth” on metrics to improve the efficiency of reporting for all stakeholders, including the verification of TAG certification status for inventory.  In terms of specific benefits to agencies, TAG TrustNet: Improves programmatic planning and buying Provides full transparency on your budget allocation and impression delivery across the…

Read More

Index Exchange showcase their Programmatic Transparency Campaign by using employees children

Trasparency in automated media trading is one of the big issues in one of the fastest growing sectors in the field. In many cases, advertisers don’t know who, or what to trust, and this is something which has been on the mind of Index Exchange, which recently debuted their renewed mission statement. Index Exchange describe themselves as:”a global advertising marketplace where premium digital media companies sell their ad impressions transparently and in real time. Built on the pillars of neutrality, openness, and the most reliable technology, we’re the ad exchange…

Read More