Tag: Programmatic

Walgreens Advertising Group Announces Launch of Self-Serve Programmatic and Clean-Room Solutions

Stuart Mitchell

Walgreens Advertising Group (wag) announced it will be launching new self-serve programmatic and clean-room solutions allowing brand advertisers to run campaigns more openly on their own terms. The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns run on each advertiser’s preferred demand-side platform (DSP). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220215005586/en/ “We’re excited to bring our advertising clients more flexibility in managing the reach and frequency of campaigns on their preferred DSP, while…

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IPA backs programmatic project that benefits agencies

Stuart Mitchell

The IPA has expressed its full support for TAG TrustNet, a new phase of TAG’s ongoing Distributed Ledger Technology (DLT) initiative, to improve the transactional transparency and accountability of digital media procurement. The project uses blockchain technology, specifically DLT, to establish a common “truth” on metrics to improve the efficiency of reporting for all stakeholders, including the verification of TAG certification status for inventory.  In terms of specific benefits to agencies, TAG TrustNet: Improves programmatic planning and buying Provides full transparency on your budget allocation and impression delivery across the…

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Index Exchange showcase their Programmatic Transparency Campaign by using employees children

Stuart Mitchell

Trasparency in automated media trading is one of the big issues in one of the fastest growing sectors in the field. In many cases, advertisers don’t know who, or what to trust, and this is something which has been on the mind of Index Exchange, which recently debuted their renewed mission statement. Index Exchange describe themselves as:”a global advertising marketplace where premium digital media companies sell their ad impressions transparently and in real time. Built on the pillars of neutrality, openness, and the most reliable technology, we’re the ad exchange…

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