IPA Director General Paul Bainsfair has warned of agencies inevitably having to increase their prices in light of prevailing inflation levels. No agency would take the decision to raise their fees lightly. But with inflation levels at their highest level in 40 years – rising by 9% in the 12 months to April 2022 and potentially hitting 10% in the last three months of this year, such decisions are, unfortunately, inevitable. Paul Bainsfair, Director General, IPA Agency pressures “Similar to many parts of the economy, our agencies have navigated the…
Read MoreIPA cautions inevitable agency rate increases given prevailing inflation levels
