The World’s first AI in PR Ethics Guide was published by the Chartered Institute of Public Relations (CIPR)’s AinPR Panel and the Canadian Public Relation Society (CPRS). Public relations practitioners – as ethical guardians – need a robust understanding of the uses and applications of artificial intelligence. The new guide – ‘Ethics Guide to Artificial Intelligence in PR‘ – argues they should be part of all AI build and deployment teams, posing the tough ethical questions which technology AI specialists and senior management may not consider. The guide is designed to support…
Read MoreNew AIinPR Ethics Guide: PR needs to be part of AI build-teams as ‘middle-class white coders in Silicon Valley cannot foresee use cases in Blackburn, Baltimore or Bombay’
