Asda is donating almost 200 tonnes of breakfast cereal as part of its partnership with Alliance Food Sourcing and Felix, the UK’s largest food redistribution charity, as the retailer supports families facing food insecurity over the summer holidays. The donation will see Asda provide a newly created cereal made from its own-label porridge oats and muesli, ensuring a steady supply of a key cupboard staple to households in need. The cereal is being produced and packed during quieter hours at Asda’s Talford factory, before being redistributed nationally via Felix’s own…
Read MoreAsda develops new breakfast cereal for donation to Alliance Food Sourcing and Felix
