CAP – Advertising complementary and alternative medicine and therapies

The ASA/CAP have released a post called: Advertising complementary and alternative medicine and therapies. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sitting alongside mainstream healthcare approaches, complementary therapies can help to support a person’s sense of wellbeing and are popular choices for many.  When advertising such services, however, practitioners should take care that they hold robust clinical evidence for any claims made about…

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