New startups join the Amazon Sustainability Accelerator

Amazon research shows investors reward startups with a firm commitment to sustainability – with more than half of UK investors declining a startup investment opportunity in the last 12 months due to concerns about a company’s sustainability credentials. The news comes as eight startups from the UK are unveiled as participants in the second Amazon Sustainability Accelerator. UK venture capital and private equity investors say startups with strong sustainability credentials can command a 15% valuation premium, demonstrating the opportunity for entrepreneurs who are building more sustainable products and businesses. Startups…

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