Tag: American Lung Association

GSK Consumer Healthcare and CVS Health Launch American Lung Association Awareness Campaign

Stuart Mitchell

In support of Lung Cancer Awareness Month, GSK Consumer Healthcare, CVS Health and the American Lung Association’s LUNG FORCE are joining together to help people quit smoking and raise awareness of lung cancer. For every box of Nicorette® or NicoDerm® CQ® purchased at a CVS Pharmacy throughout November, GSK Consumer Healthcare will donate $1 to the American Lung Association’s LUNG FORCE (up to $100,000). All donations will benefit the American Lung Association and its investment in lung cancer research and patient education. The partnership aims to educate smokers on the…

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New PSA Campaign to Increase Awareness of Groundbreaking Lung Cancer Screening

Stuart Mitchell

To raise public awareness of lung cancer—the leading cancer killer of men and women—the American Lung Association‘s LUNG FORCE initiative has partnered with the Ad Council to launch the first national public service advertising (PSA) campaign to educate Americans about a groundbreaking lung cancer screening for those at high risk. This potentially lifesaving low-dose CT scan (LDCT) can detect lung cancer in the early stages, before symptoms arise, when the disease is more curable. The campaign, “Saved By The Scan,” was developed pro bono by creative agency, Hill Holliday, and…

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