Tag: American Lung Association

With 1 in 10 High School Youth Using E-Cigarettes, New Campaign Empowers Parents to Start the Conversation Early to Protect Their Kids

Stuart Mitchell

The American Lung Association and the Ad Council recently launched a new national campaign to help parents of kids 10-14 years old understand that they‘re the best person to talk to their children about the dangers of vaping. The campaign includes “You’re The Best Person” creative assets in broadcast, radio, digital, social, out-of-home and print, developed pro bono by creative agency Hill Holliday. According to the American Lung Association, 2.1 million kids use e-cigarettes and 4,000 kids start vaping every day. Despite the prevalence of youth vaping, many parents aren’t…

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American Lung Association Announces Comprehensive Plan to End Youth Vaping Epidemic for Students, Parents, Schools

Stuart Mitchell

More than one in four high school students use e-cigarettes, setting them up for a lifetime of addiction. In fact, the U.S. Surgeon General has classified this increase in youth vaping “an epidemic.” As kids head back to school, whether in-person or virtually, many will experience social pressure to vape. Others may begin vaping in response to the trigger of stress, including stress related to the COVID-19 pandemic. Vaping exposes kids to harmful chemicals, damaging developing lungs and may even place them at greater risk for severe COVID-19 complications. Now,…

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American Lung Association Highlights Health Impacts of Climate Change, Air Pollution with #MyCleanAirStory

Stuart Mitchell

Climate change is a public health threat that worsens our air quality and puts the health of all Americans at risk. Through the Stand Up For Clean Air initiative, the American Lung Association asks everyone to pledge to take action on climate change and air pollution, including raising awareness about the need for clean air. To bring health to the forefront of conversations around climate change and air pollution, today the Lung Association is announcing a new effort to encourage everyone to share why clean air matters to them through…

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American Lung Association Launches ‘Buy 2, Give 2 Masks’ Campaign to Help Slow Spread of COVID-19

Stuart Mitchell

As COVID-19 cases continue to increase, states across the nation are issuing orders that require people to wear face masks in public to slow the spread. To help save lives and protect public health, the American Lung Association has launched the “Buy 2, Give 2 Masks” campaign to provide quality face coverings to the public. For every two masks purchased, the Lung Association will donate two masks to those in need. Each mask is made in the United States of 100% soft, breathable two-ply cotton, is reusable and washable. Funds…

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American Lung Association and the Ad Council Launch New PSAs for Lung Cancer Awareness Month to Promote Lifesaving Screening

Stuart Mitchell

To raise awareness of lung cancer—the leading cancer killer of women and men—the American Lung Association and the Ad Council have launched a new phase of work this November during Lung Cancer Awareness Month for their successful “Saved By The Scan“ campaign. The campaign, created pro bono by advertising agency Hill Holliday, educates current and former smokers about the low-dose CT scan that can detect lung cancer in the early stages, when the disease is more curable. Consider the facts about lung cancer: Lung cancer kills 422 people every day…

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