Tag: American Lung Association

American Lung Association and the Ad Council Launch Spanish Language PSA Campaign to Increase Awareness of Lung Cancer Screening among the Hispanic Community

Stuart Mitchell

To raise public awareness of lung cancer—the leading cancer killer of women and men—during Lung Cancer Awareness Month, the American Lung Association‘s LUNG FORCE initiative and the Ad Council today launched Spanish language messaging for its “Saved By The Scan” campaign to educate the Hispanic community about the lifesaving lung cancer screening. First launched on World Lung Cancer Day last year, “Saved By The Scan” is the only national public service advertising (PSA) campaign to educate Americans about the groundbreaking lung cancer screening for those at high risk for the…

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Tobacco Companies Must Run Court-Ordered Ads Telling the Truth about Their Lethal Products

Stuart Mitchell

Starting Nov. 26, the major U.S. tobacco companies must run court-ordered newspaper and television advertisements that tell the American public the truth about the deadly consequences of smoking and secondhand smoke, as well as the companies’ intentional design of cigarettes to make them more addictive. The ads are the culmination of a long-running lawsuit the U.S. Department of Justice filed against the tobacco companies in 1999. A federal court in 2006 ordered the tobacco companies to make these “corrective statements” after finding that they had violated civil racketeering laws (RICO)…

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GSK Consumer Healthcare and CVS Health Launch American Lung Association Awareness Campaign

Stuart Mitchell

In support of Lung Cancer Awareness Month, GSK Consumer Healthcare, CVS Health and the American Lung Association’s LUNG FORCE are joining together to help people quit smoking and raise awareness of lung cancer. For every box of Nicorette® or NicoDerm® CQ® purchased at a CVS Pharmacy throughout November, GSK Consumer Healthcare will donate $1 to the American Lung Association’s LUNG FORCE (up to $100,000). All donations will benefit the American Lung Association and its investment in lung cancer research and patient education. The partnership aims to educate smokers on the…

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New PSA Campaign to Increase Awareness of Groundbreaking Lung Cancer Screening

Stuart Mitchell

To raise public awareness of lung cancer—the leading cancer killer of men and women—the American Lung Association‘s LUNG FORCE initiative has partnered with the Ad Council to launch the first national public service advertising (PSA) campaign to educate Americans about a groundbreaking lung cancer screening for those at high risk. This potentially lifesaving low-dose CT scan (LDCT) can detect lung cancer in the early stages, before symptoms arise, when the disease is more curable. The campaign, “Saved By The Scan,” was developed pro bono by creative agency, Hill Holliday, and…

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