The Public Relations and Communications Association (PRCA) has launched its Analyst Relations Group, co-chaired by Resonance’s Managing Director Claire Williamson and Director of Influencer Relations Nadia Nizar. The Analyst Relations Group will provide a forum for PR, AR and communications professionals to come together and share best practice, insights and trends. Resonance Managing Director Claire Williamson MPRCA, said: “AR is a significant part of the reputation toolkit. In the digital era, businesses are fighting a great deal of noise and the B2B buying journey has increased in scope and complexity.…
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