The Public Relations and Communications Association (PRCA) has launched its Analyst Relations Group, co-chaired by Resonance’s Managing Director Claire Williamson and Director of Influencer Relations Nadia Nizar.
The Analyst Relations Group will provide a forum for PR, AR and communications professionals to come together and share best practice, insights and trends.
Resonance Managing Director Claire Williamson MPRCA, said:
“AR is a significant part of the reputation toolkit. In the digital era, businesses are fighting a great deal of noise and the B2B buying journey has increased in scope and complexity. As a consequence, third party, credible sources of information, especially analyst reports and conversations, are critical for success – both in helping new logo acquisition and in retaining existing clients.
“AR is a strategic discipline that can also provide vital information for business leaders as they strive to differentiate from tough competition. Done well, it can enable organisations to understand the wider market landscape and focus on the right business strategy and product development, significantly reducing the time to market. We’re looking forward to getting the discussion going.”