Tag: APAC

50% of APAC marketers are preparing for the arrival of Web 3 but measurement and skills are top barriers to digital marketing growth

Stuart Mitchell

 WARC, the global authority on effective marketing, in association with MMA Global, the world’s leading non-profit trade association architecting the future of marketing, have today released The State of Modern Marketing in APAC report.   The annual study provides a current snapshot into how the industry is driving growth and examines how marketers, agencies and media owners in the region can navigate these challenges with a focus on current trends and future opportunities. Paul Stringer, Managing Editor Research & Insights, WARC, said: “The pandemic has resulted in improved digital marketing…

Read More

Social growth and m-commerce drive mobile advertising spend to $62bn in APAC

Stuart Mitchell

After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media. Marketers in APAC, leaders in mobile adoption, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120bn this year, of which mobile is set to be worth $62bn, per WARC Data. These are some of the key findings included in Architecting the future of marketing in APAC: The use…

Read More