After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media. Marketers in APAC, leaders in mobile adoption, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120bn this year, of which mobile is set to be worth $62bn, per WARC Data. These are some of the key findings included in Architecting the future of marketing in APAC: The use…
Read MoreSocial growth and m-commerce drive mobile advertising spend to $62bn in APAC
