Asda is the first UK retailer to introduce Apeel’s plant-based protection to increase shelf life and help reduce food waste

Asda is set to begin a significant new programme in partnership with Apeel Sciences, which will introduce Citrus fruits and Avocados with plant-based protection in c150 stores, to increase shelf life and prevent food waste. It will be the first time that this technology has been used on this scale in the UK. Apeel’s plant-based protection is made from the same materials found in peels, seeds & pulp and its aim is to slow down the spoiling process. It works by sealing moisture in and keeping oxygen out so that…

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