Tag: Apple

Apple’s Racial Equity and Justice Initiative surpasses $200 million in investments, doubling initial 2020 commitment

Stuart Mitchell

Apple has announced its Racial Equity and Justice Initiative (REJI), a long-term global effort to advance equity and expand opportunities for Black, Hispanic/Latinx, and Indigenous communities, has more than doubled its initial financial commitment to total more than $200 million over the last three years. Since launching REJI in June 2020, Apple has supported education, economic empowerment, and criminal justice reform work across the U.S., with recent expansion to Australia, the U.K., and Mexico. Apple launched REJI at a pivotal moment in the U.S., as protests against racial injustice swept…

Read More

BBDO Canada and Apple Take Top Spots In The One Show 2023 Global Creative Rankings

Stuart Mitchell

Based on point totals for wins in The One Show 2023 announced last week during Creative Week in New York, BBDO Canada Toronto and Apple are among the leaders in The One Show 2023 Global Creative Rankings. BBDO Canada Toronto is the world’s top-ranked agency this year, winning two Best of Disciplines (in Experiential & Immersive and Radio & Audio), and taking home nine Gold Pencils, two Silver, three Bronze and two Merits.  All of the wins, working with TA2 Sound + Music Toronto, were for “Missing Matoaka” on behalf…

Read More

Apple and global suppliers expand renewable energy to 13.7 gigawatts

Stuart Mitchell

Apple has announced its manufacturing partners now support over 13 gigawatts of renewable electricity around the world, a nearly 30 percent increase in the last year. In total, more than 250 suppliers operating across 28 countries are committed to using renewable energy for all Apple production by 2030. This represents more than 85 percent of the company’s direct manufacturing spend and more than 20 gigawatts in commitments. Already carbon neutral for its global corporate emissions, Apple uses innovative tools to support progress toward its ambitious 2030 goal to be carbon…

Read More

Apple will use 100 percent recycled cobalt in batteries by 2025

Stuart Mitchell

Apple has announced a major acceleration of its work to expand recycled materials across its products, including a new 2025 target to use 100 percent recycled cobalt1 in all Apple-designed batteries. Additionally, by 2025, magnets in Apple devices will use entirely recycled rare earth elements, and all Apple-designed printed circuit boards will use 100 percent recycled tin soldering and 100 percent recycled gold plating.  In 2022, the company significantly expanded its use of key recycled metals, and now sources over two-thirds of all aluminium, nearly three-quarters of all rare earths,…

Read More

Apple expands innovative Restore Fund for carbon removal

Stuart Mitchell

Apple has announced a major expansion of its Restore Fund, doubling the company’s total commitment to advancing high-quality, nature-based carbon removal projects. First launched in 2021 with an up to $200 million commitment with Conservation International and Goldman Sachs, the Restore Fund is now set to grow with an additional fund, including new investment from Apple, and a new portfolio of carbon removal projects. Apple created the Restore Fund to encourage global investment to protect and restore critical ecosystems and scale natural carbon removal solutions. This approach also helps address…

Read More