Tag: Apple

Apple named Cannes Lions Creative Marketer of the Year

Stuart Mitchell

The Cannes Lions International Festival of Creativity has announced Apple as the 2025 Creative Marketer of the Year. Given annually since 1992, the prestigious accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time. This is the second time Apple has been honored with the prestigious honorary Award. Demonstrating an unwavering commitment to creativity that is rooted throughout the business, last year Apple took home Lions for a range of brands, products and services in the B2B and B2C…

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Apple grantee Gravity Water prepares the next generation of water stewards in Vietnam

Stuart Mitchell

Snaking around Đà Bắc district in northern Vietnam’s rural Hòa Bình province, Hòa Bình Lake is still and tranquil. Families of farmers are sprinkled along its banks, coexisting with this expansive body of water. Their livelihoods depend on the resources it provides, including shrimp and freshwater fish, and when the natural streams coming off the mountains above are not enough — especially in the dry season — the lake’s water itself. But in a place so beautiful with water seemingly so abundant, many locals have come to realize that the…

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Apple cuts greenhouse gas emissions in half

Stuart Mitchell

Apple has reduced its overall greenhouse gas emissions by more than 55 percent since 2015, the company shared today in its 2024 Environmental Progress Report. The milestone marks important progress on the journey toward Apple 2030, the company’s ambitious goal to become carbon neutral across its entire value chain by the end of this decade. The goal centers on cutting emissions by 75 percent from 2015 levels. “The proof of Apple’s commitment to climate action is in our progress: We’ve slashed emissions by more than half, all while serving more…

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Apple to expand repair options with support for used genuine parts

Stuart Mitchell

Apple has announced an upcoming enhancement to existing repair processes that will enable customers and independent repair providers to utilize used Apple parts in repairs. Beginning with select iPhone models this fall, the new process is designed to maintain an iPhone user’s privacy, security, and safety, while offering consumers more options, increasing product longevity, and minimizing the environmental impact of a repair. Used genuine Apple parts will now benefit from the full functionality and security afforded by the original factory calibration, just like new genuine Apple parts. “At Apple, we’re…

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Apple’s Restore Fund cultivates new roots in the Atlantic Forest

Stuart Mitchell

In South America’s Atlantic Forest, many suggest that life depends on a mother: the superior matriarch who provides for all. This is true for its plants and animals, and even the trees that tower above, reaching skyward to the sun while providing shade for the life that resides in their underbrush. It is estimated there are 5,000 tree species in existence in the Atlantic Forest today. Of those species, two-thirds are threatened with extinction after centuries of exploitative, extractive practices. Restoring the rainforest — a potential 100 million-acre restoration area…

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