Tag: Apple

Apple to expand repair options with support for used genuine parts

Stuart Mitchell

Apple has announced an upcoming enhancement to existing repair processes that will enable customers and independent repair providers to utilize used Apple parts in repairs. Beginning with select iPhone models this fall, the new process is designed to maintain an iPhone user’s privacy, security, and safety, while offering consumers more options, increasing product longevity, and minimizing the environmental impact of a repair. Used genuine Apple parts will now benefit from the full functionality and security afforded by the original factory calibration, just like new genuine Apple parts. “At Apple, we’re…

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Apple’s Restore Fund cultivates new roots in the Atlantic Forest

Stuart Mitchell

In South America’s Atlantic Forest, many suggest that life depends on a mother: the superior matriarch who provides for all. This is true for its plants and animals, and even the trees that tower above, reaching skyward to the sun while providing shade for the life that resides in their underbrush. It is estimated there are 5,000 tree species in existence in the Atlantic Forest today. Of those species, two-thirds are threatened with extinction after centuries of exploitative, extractive practices. Restoring the rainforest — a potential 100 million-acre restoration area…

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Apple unveils its first carbon neutral products

Stuart Mitchell

Apple recently announced its first-ever carbon neutral products in the all-new Apple Watch lineup. Innovations in design and clean energy have driven dramatic reductions in product emissions of over 75 percent for each carbon neutral Apple Watch.1 This milestone marks a major step in the company’s journey toward its ambitious Apple 2030 goal to make every product carbon neutral by the end of the decade, including the entire global supply chain and the lifetime use of every device Apple makes. As part of Apple 2030 and the company’s broader environmental…

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Apple’s Racial Equity and Justice Initiative surpasses $200 million in investments, doubling initial 2020 commitment

Stuart Mitchell

Apple has announced its Racial Equity and Justice Initiative (REJI), a long-term global effort to advance equity and expand opportunities for Black, Hispanic/Latinx, and Indigenous communities, has more than doubled its initial financial commitment to total more than $200 million over the last three years. Since launching REJI in June 2020, Apple has supported education, economic empowerment, and criminal justice reform work across the U.S., with recent expansion to Australia, the U.K., and Mexico. Apple launched REJI at a pivotal moment in the U.S., as protests against racial injustice swept…

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BBDO Canada and Apple Take Top Spots In The One Show 2023 Global Creative Rankings

Stuart Mitchell

Based on point totals for wins in The One Show 2023 announced last week during Creative Week in New York, BBDO Canada Toronto and Apple are among the leaders in The One Show 2023 Global Creative Rankings. BBDO Canada Toronto is the world’s top-ranked agency this year, winning two Best of Disciplines (in Experiential & Immersive and Radio & Audio), and taking home nine Gold Pencils, two Silver, three Bronze and two Merits.  All of the wins, working with TA2 Sound + Music Toronto, were for “Missing Matoaka” on behalf…

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