On 1 January 2019, the recently established Advertising Regulatory Board (ARB) of South Africa became a member of the International Council for Advertising Self-Regulation (ICAS) in replacement of the Advertising Standards Authority (ASA), the former Self-Regulatory Organization responsible for implementing advertising standards in the South African market. In November 2018, the ARB was launched to take over the work of administering the Code of Advertising Practice on behalf of the advertising and marketing industry, following the forced placement of the ASA into liquidation proceedings at the end of September. The…
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