Tag: Arriva

Bus operator Arriva drives behavioural change with the next phase of its successful advertising campaign

Stuart Mitchell

Leading bus operator Arriva is unveiling the second chapter of its impactful initiative aimed at transforming perceptions and use of buses. Last year, Arriva launched its first ever TV commercial, ‘There’s a Bus for That’ as a pilot scheme, focused on behavioural change. The campaign is about encouraging passengers who typically travel by car and other modes of transport to consider using the bus. The innovative approach targeted not just Arriva customers but promoted bus usage across all operators. Grounded in extensive research, the campaign highlights that emotional engagement is…

Read More

Arriva on track to meet zero emissions target

Stuart Mitchell

Arriva has reached the halfway point in its rollout of electric buses in Limburg, the Netherlands. The significant milestone supports the province’s plan for public transport to go emission-free by 2026 and reflects Arriva’s ambition to reduce its carbon footprint across Europe. Manfred Rudhart, Arriva CEO, said:  “Arriva is committed to reduce carbon emissions, both by encouraging more people to use public transport and by minimising our own environmental impact. By working closely with government and partners, we’re introducing cleaner, quieter and more comfortable vehicles to our fleet across Europe…

Read More

Arriva to introduce major CO2e emissions reduction programme across European bus fleet

Stuart Mitchell

Arriva, a leading European passenger transport company, announces it has signed a contract with TomTom Telematics, recently acquired by Bridgestone, to install their telematics system on up to 15,000 buses across the UK and nine countries in Mainland Europe. Arriva is committed to reducing the global impacts of travel, improving air quality in congested towns and cities, and minimising its own environmental impacts as a business. This latest technology investment – which provides drivers with instant feedback around braking, acceleration and idling – will enable Arriva to reduce fuel use…

Read More