Tag: Bridgestone

Almost half of fleets are failing to plan for a net zero future

Stuart Mitchell

Only 53 per cent of commercial fleets have a ‘robust’ strategy for net zero transport, latest research from Bridgestone Mobility Solutions has revealed. According to the Keener to be Greener study, conducted among 300 fleet decision-makers, more than a third (34 per cent) also believe their current technology systems are insufficient to help them manage the environmental impact of their vehicles. The findings come despite more than half (57 per cent) acknowledging that the reputational benefits of having a sustainable fleet would lead to increased business for their company. ‘Transport…

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Bridgestone Announces Global Road Safety Support through Donations to UNRSF

Stuart Mitchell

Bridgestone Corporation has announced that it will donate U.S.$1.0 million (approximately 129 million)*1 to the United Nations Road Safety Fund (UNRSF)*2 over the four-year period spanning from 2022 to 2025. Given its foundation as a tire company, the Bridgestone Group understands that road safety is essential to mobility systems and resilient communities. This initiative aligns with “Ease: Committed to bringing comfort and peace of mind to mobility life” and “Empowerment: Committed to contributing to a society that ensures accessibility and dignity for all” stated in a corporate commitment: the “Bridgestone…

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Bridgestone Releases 2019-2020 Sustainability Report

Stuart Mitchell

Bridgestone Corporation has published its 2019-2020 Sustainability Report, detailing the Bridgestone Group’s new Mid-Long Term Business Strategy, as well as its efforts to contribute to the realization of a sustainable society. “Sustainability is an indispensable part of all of the Group’s activities and are core elements of our growth strategies and corporate culture,” said Bridgestone’s Global CEO and Representative Executive Officer Shuichi Ishibashi. “Recognizing this, we have kicked off initiatives to more deeply integrate sustainability strategies into our daily operations. We see tremendous business and social opportunity in co-creating new…

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Bridgestone Named First Partner for First Video Game Designed to Celebrate Paralympic Athletes

Stuart Mitchell

Bridgestone Corporation (Bridgestone), the world’s largest tire and rubber company and a Worldwide Olympic and Paralympic Partner, announced today its sponsorship support for the first official video game of the International Paralympic Committee (IPC). As the first partner of “THE PEGASUS DREAM TOUR,” Bridgestone is committed to helping the IPC engage new and younger audiences to increase awareness and popularity of Paralympic sports. “Bridgestone believes in the power of the Paralympic Movement to create a more inclusive world through sport and inspire people of all abilities to chase their dreams,”…

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Bridgestone introduces Enliten, a new lightweight tyre technology that requires less materials and cuts CO2 emissions

Stuart Mitchell

Bridgestone has announced the launch of Enliten, a new innovative lightweight tyre technology that represents an unmatchable reduction in material and rolling resistance performance to contribute to the reduction of a vehicle’s CO2 emissions, while providing the same wear life as a standard original equipment tyre. Benefitting car manufacturers, drivers and the environment, tyres with embedded Enliten technology also improve the vehicle’s handling and stability to increase driving pleasure. More sustainable, more efficient Today, dwindling resources and climate change are two global megatrends bearing huge pressure on the environment and…

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