Bridgestone Releases 2019-2020 Sustainability Report

Bridgestone Corporation has published its 2019-2020 Sustainability Report, detailing the Bridgestone Group’s new Mid-Long Term Business Strategy, as well as its efforts to contribute to the realization of a sustainable society. “Sustainability is an indispensable part of all of the Group’s activities and are core elements of our growth strategies and corporate culture,” said Bridgestone’s Global CEO and Representative Executive Officer Shuichi Ishibashi. “Recognizing this, we have kicked off initiatives to more deeply integrate sustainability strategies into our daily operations. We see tremendous business and social opportunity in co-creating new…

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Bridgestone Named First Partner for First Video Game Designed to Celebrate Paralympic Athletes

Bridgestone Corporation (Bridgestone), the world’s largest tire and rubber company and a Worldwide Olympic and Paralympic Partner, announced today its sponsorship support for the first official video game of the International Paralympic Committee (IPC). As the first partner of “THE PEGASUS DREAM TOUR,” Bridgestone is committed to helping the IPC engage new and younger audiences to increase awareness and popularity of Paralympic sports. “Bridgestone believes in the power of the Paralympic Movement to create a more inclusive world through sport and inspire people of all abilities to chase their dreams,”…

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Bridgestone introduces Enliten, a new lightweight tyre technology that requires less materials and cuts CO2 emissions

Bridgestone has announced the launch of Enliten, a new innovative lightweight tyre technology that represents an unmatchable reduction in material and rolling resistance performance to contribute to the reduction of a vehicle’s CO2 emissions, while providing the same wear life as a standard original equipment tyre. Benefitting car manufacturers, drivers and the environment, tyres with embedded Enliten technology also improve the vehicle’s handling and stability to increase driving pleasure. More sustainable, more efficient Today, dwindling resources and climate change are two global megatrends bearing huge pressure on the environment and…

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Arriva to introduce major CO2e emissions reduction programme across European bus fleet

Arriva, a leading European passenger transport company, announces it has signed a contract with TomTom Telematics, recently acquired by Bridgestone, to install their telematics system on up to 15,000 buses across the UK and nine countries in Mainland Europe. Arriva is committed to reducing the global impacts of travel, improving air quality in congested towns and cities, and minimising its own environmental impacts as a business. This latest technology investment – which provides drivers with instant feedback around braking, acceleration and idling – will enable Arriva to reduce fuel use…

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