Dove Launches ‘As Early As Five’ To Illuminate How Young Race-Based Hair Discrimination Starts In Ongoing Effort To Pass The Crown Act In Remaining 36 U.S. States

Dove has released a NEW body of research, “Dove 2021 CROWN Research Study for Girls,” unveiling the alarming rate and young age at which Black girls experience hair discrimination in schools. As part of the brand’s ongoing commitment to ending race-based hair discrimination via The CROWN Act legislation (Creating a Respectful and Open World for Natural Hair), the study reveals that 53% of Black mothers, whose daughters have experienced hair discrimination, say their daughters experienced the discrimination as early as 5 years old, and approximately 86% of Black teens who…

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