Tag: ASA

ASA – Influencer Ad Disclosure on Social Media: Instagram and TikTok Report (2024)

Stuart Mitchell

The ASA/CAP have released a post called: Influencer Ad Disclosure on Social Media: Instagram and TikTok Report (2024). I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’ve published our latest report looking at the rates at which influencers are sticking to the rules on making it clear when their posts are ads. The report indicates that the positive trend for open and honest…

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ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online

Stuart Mitchell

The ASA/CAP have released a post called: ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our Compliance team have today published a joint Enforcement Notice with the Medicines and Healthcare products Regulatory Agency (MHRA) and General Pharmaceutical Council (GPhC), making clear that ads for named weight-loss POMs are…

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ASA – Understanding Advertising: Context and Concerns

Stuart Mitchell

The ASA/CAP have released a post called: Understanding Advertising: Context and Concerns. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re committed to protecting the public, particularly vulnerable groups, by ensuring ads are legal, decent, honest, and truthful. Our 2024-2028 strategy, AI-assisted collective ad regulation, sets out how we will use research tools to identify and tackle the most pressing ad-related issues.  To support…

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ASA – Understanding Advertising: Misleadingness

Stuart Mitchell

The ASA/CAP have released a post called: Understanding Advertising: Misleadingness. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re committed to protecting the public by ensuring that ads across all media are legal, decent, honest, and truthful. As part of our 2024–2028 strategy, AI-assisted collective ad regulation, we’re using research to better understand public concerns and prioritise our work on the issues that matter…

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ASA – In-app ads that harmfully objectify women: findings revealed

Stuart Mitchell

The ASA/CAP have released a post called: In-app ads that harmfully objectify women: findings revealed. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’ve published a report providing a unique insight into the online supply pathway of in-app ads which harmfully objectify women. It is the first time the ASA has undertaken systematic monitoring of ads in mobile apps.  We found relatively few instances of…

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