Tag: ASA

ASA – Sobering Thoughts – have zero regrets for your alcohol ads in 2024

Stuart Mitchell

The ASA/CAP have released a post called: Sobering Thoughts – have zero regrets for your alcohol ads in 2024. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Right, well, that’s another year over with. The decorations have been packed away, we’ve all eaten as many festive treats as we could fit in, and we’ll hit the gym tomorrow, we promise. The New Year often…

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ASA – New rules on ads for “less healthy” food and drink products

Stuart Mitchell

The ASA/CAP have released a post called: New rules on ads for “less healthy” food and drink products. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’re issuing a consultation on the implementation of new rules further limiting food and drink advertising to children on TV, and in on-demand programme services (ODPS) and paid online ad media. In 2022, the UK Government introduced…

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ASA – AI-Assisted, Collective Ad Regulation – our new strategy

Stuart Mitchell

The ASA/CAP have released a post called: AI-Assisted, Collective Ad Regulation – our new strategy. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’re launching our new five-year strategy, AI-assisted collective ad regulation, with ambitious targets to make sure all ads are responsible and people are protected from being misled, harmed or offended by them. The strategy will be launched at our ‘Greenspeaking with confidence’ online…

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ASA – Body image in advertising – digitally altered images

Stuart Mitchell

The ASA/CAP have released a post called: Body image in advertising – digitally altered images. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2022, CAP and BCAP published an interim statement, as part of their ongoing review on body image in advertising following an open call for evidence in 2021.  One of the policy areas for which CAP and BCAP committed to undertake…

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CAP – Alcohol alternatives – new rules and guidance

Stuart Mitchell

The ASA/CAP have released a post called: Alcohol alternatives – new rules and guidance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following a public consultation earlier this year, CAP has announced new rules on alcohol alternative product advertising which will come into force on 14 May 2024. These rules are accompanied by detailed guidance to help advertisers understand where the ASA Council is…

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