Tag: ASA

ASA’s commitment to protecting vulnerable consumers

Stuart Mitchell

The ASA/CAP have released a post called: ASA’s commitment to protecting vulnerable consumers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “We will put people first and prioritise protecting vulnerable people.” The first strand of our latest strategy,  AI-Assisted Collective Ad Regulation, sets a clear and powerful ambition. We’re committed to increasing our efforts to protect vulnerable people and to support those who need our…

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ASA – The Depiction of Older People in Advertising

Stuart Mitchell

The ASA/CAP have released a post called: The Depiction of Older People in Advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our new research has revealed that too many advertisers are behind the times when it comes to ageing. The study, which involved focus groups and a survey of over 4,000 UK adults, found that many older people feel invisible in mainstream advertising, reduced…

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ASA – Influencer Ad Disclosure on Social Media: Instagram and TikTok Report (2024)

Stuart Mitchell

The ASA/CAP have released a post called: Influencer Ad Disclosure on Social Media: Instagram and TikTok Report (2024). I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’ve published our latest report looking at the rates at which influencers are sticking to the rules on making it clear when their posts are ads. The report indicates that the positive trend for open and honest…

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ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online

Stuart Mitchell

The ASA/CAP have released a post called: ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our Compliance team have today published a joint Enforcement Notice with the Medicines and Healthcare products Regulatory Agency (MHRA) and General Pharmaceutical Council (GPhC), making clear that ads for named weight-loss POMs are…

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ASA – Understanding Advertising: Context and Concerns

Stuart Mitchell

The ASA/CAP have released a post called: Understanding Advertising: Context and Concerns. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re committed to protecting the public, particularly vulnerable groups, by ensuring ads are legal, decent, honest, and truthful. Our 2024-2028 strategy, AI-assisted collective ad regulation, sets out how we will use research tools to identify and tackle the most pressing ad-related issues.  To support…

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