Tag: ASA

ASA – Protecting the osteopathic title: a message from the General Osteopathic Council and the Advertising Standards Authority

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Protecting the osteopathic title: a message from the General Osteopathic Council and the Advertising Standards Authority, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We work with the General Osteopathic Council (GOsC) to reinforce high standards in relation to advertising osteopathy to the public, ensuring it is responsible and it is not misleading. Ensuring advertising is legal, decent, honest and truthful is essential to…

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World-class complaining: Cross-border ads and the ASA’s remit

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: World-class complaining: Cross-border ads and the ASA’s remit, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the good old days, you’d see a poster at the side of the road, or receive a leaflet through the letterbox, safe in the knowledge that if you had to complain about that ad, for whatever reason, it would be in the ASA’s remit. Then, the internet…

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ASA – Putting vulnerable audiences first in a changing advertising landscape

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Putting vulnerable audiences first in a changing advertising landscape, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As an organisation, we’re committed to protecting vulnerable audiences. That means engaging with people who may be vulnerable in the right way and recognising that ads seen or heard by these groups may need extra care and consideration. We want to make sure we’re doing everything we…

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IPA welcomes final ASA guidance on LHF advertising rules

Stuart Mitchell

The ASA has now published its response to its consultation on incorporating the new LHF advertising rules into the CAP and BCAP Codes. This includes the final version of the statutory guidance that industry has been expecting for so long. Although the rules don’t come into effect until 5 January, the guidance is now ‘live’ as advertisers and agencies wanting to advertise from that date will be expected to start using it to ensure their campaigns are compliant. Richard Lindsay, Director of Legal & Public Affairs, IPA, said: “It has…

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Watch out for misleading mini-heater ads, warns ASA

Stuart Mitchell

As temperatures drop, the Advertising Standards Authority (ASA) is urging people to be on high alert for misleading mini-heater ads.  With the cost-of-living crisis continuing to put pressure on households, we know that many are worried about rising heating bills. Understandably, people, particularly those who may be financially or physically vulnerable, are looking for cheaper ways to stay warm. And some advertisers are exploiting their concerns through highly misleading ads for plug-in mini-heaters.  This is an issue we’ve been monitoring closely for the past couple of years. Some of the problems we’ve seen include:   Claims that mini-heaters are more efficient than other home heating methods, without evidence.  Suggestions a mini-heater is a cheaper alternative to central heating, when this isn’t the case.  Exaggerations about a mini-heater’s capabilities or performance.  These ads often appear more frequently during the colder…

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