Tag: ASA

ASA – Environmental claims in food advertising

Stuart Mitchell

The ASA/CAP have released a post called: Environmental claims in food advertising.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2021 the ASA’s Climate Change and the Environment project announced that, in respect of advertisements, it would be starting proactive enquiries into sectors and issues that are likely to have the biggest roles in terms of the UK’s delivery of legally binding environmental…

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CAP – Avoiding cat – astrophe in ads that feature animals!

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding cat – astrophe in ads that feature animals! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Animals, cute or otherwise, are an effective way of drawing attention to ads and sometimes people’s feelings about them are at the heart of a campaign. Campaigns by pressure groups or charities often use shocking images to highlight their cause…

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ASA – Qualification for the nation

Stuart Mitchell

The ASA/CAP have released a post called: Qualification for the nation.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Always read the small print. That’s what people say, isn’t it? And the ASA has many names for it – small print, on-screen text, footnotes, and in the CAP Code itself, qualifications. But what happens when the qualification contradicts the rest of the ad? Or if…

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ASA – Did the ASA ad campaign increase trust in ads?

Stuart Mitchell

The ASA/CAP have released a post called: Did the ASA ad campaign increase trust in ads? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re delighted that research results following the latest burst of our ad campaign show that the campaign continues to be impactful and effective. Following a successful pilot in Scotland, this was the second UK-wide airing of the campaign, that lets…

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ASA – Carbon neutral and net zero claims – where are we now?

Stuart Mitchell

The ASA/CAP have released a post called: Carbon neutral and net zero claims – where are we now? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Carbon neutral”, “net zero”, and offsetting claims in advertising have been an important area for the ASA since the outset of the Climate Change and Environment Project (CCE).  In 2022, the ASA commissioned research into consumer understanding of…

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