Tag: ASA

Today, the Advertising Standards Authority (ASA) is revealing the four biggest scam advertising trends it observed in 2025, based on reports from the public through its Scam Ad Alert system.  We work closely with major online advertising and social media platforms to help tackle scam ads when they appear in paid-for space online. In 2025, we received 2,589 reports of potential scams, triggering 189 alerts to platforms to take scam ads down.  But as scammers continue to adapt and use increasingly sophisticated tactics, including AI-generated content, it’s just as important that people know what to look out for. That’s why we’re sharing the key scam ad trends…

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The ASA/CAP have released a post called: Tread carefully: World-class complaining: Cross-border ads and the ASA’s remit, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the good old days, you’d see a poster at the side of the road, or receive a leaflet through the letterbox, safe in the knowledge that if you had to complain about that ad, for whatever reason, it would be in the ASA’s remit. Then, the internet…

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The ASA/CAP have released a post called: Tread carefully: Putting vulnerable audiences first in a changing advertising landscape, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As an organisation, we’re committed to protecting vulnerable audiences. That means engaging with people who may be vulnerable in the right way and recognising that ads seen or heard by these groups may need extra care and consideration. We want to make sure we’re doing everything we…

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