Tag: ASA

ASA – Understanding Advertising: Misleadingness

Stuart Mitchell

The ASA/CAP have released a post called: Understanding Advertising: Misleadingness. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re committed to protecting the public by ensuring that ads across all media are legal, decent, honest, and truthful. As part of our 2024–2028 strategy, AI-assisted collective ad regulation, we’re using research to better understand public concerns and prioritise our work on the issues that matter…

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ASA – In-app ads that harmfully objectify women: findings revealed

Stuart Mitchell

The ASA/CAP have released a post called: In-app ads that harmfully objectify women: findings revealed. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’ve published a report providing a unique insight into the online supply pathway of in-app ads which harmfully objectify women. It is the first time the ASA has undertaken systematic monitoring of ads in mobile apps.  We found relatively few instances of…

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ASA – New research reveals how young people connect with media, sport and celebrities

Stuart Mitchell

The ASA/CAP have released a post called: New research reveals how young people connect with media, sport and celebrities. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a new study that provides a fascinating insight into the lives of young people – their media habits, sporting interests and how they discover and engage with personalities or characters they like or admire.…

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A year in scams: 2024 update on Scam Ad Alert system

Stuart Mitchell

The ASA operates the Scam Ad Alert system in partnership with major online ad and social media platforms to help tackle scam ads in paid-for space online. In 2024 the ASA received 1,691 reports of potential scams via our quick reporting form. As a result, 177 Scam Ad Alerts were sent to platforms to remove ads and further act on intelligence. Our system aims to complement and enhance the work already being done by digital advertising and social media platforms and other regulatory and law enforcement bodies to tackle scam…

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ASA – Tops tips for marketers of age-restricted ads

Stuart Mitchell

The ASA/CAP have released a post called: Tops tips for marketers of age-restricted ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA recently published a report providing a unique insight into the online supply pathway of ads for alcohol, gambling and other age-restricted ads.  Given concerns about children’s exposure to these ads in media popular with them, the study uniquely presented the perspectives of…

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