Tag: ASA

ASA statement on the regulation of environmental claims and issues in advertising

Stuart Mitchell

The ASA/CAP have released a post called: ASA statement on the regulation of environmental claims and issues in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA recognises that as governments set new and ambitious targets and as the scale of the challenge to avoid catastrophic climate change becomes ever clearer, advertising and, by extension, ad regulation needs to play its part…

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ASA – It’s about trust: the ASA ad campaign in Scotland

Stuart Mitchell

The ASA/CAP have released a post called: It’s about trust: the ASA ad campaign in Scotland. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Wherever they appear – on TV, radio, in newspapers, on posters, in cinemas, on websites or social media – we should all be able to trust the ads we see, hear and interact with every day. Our experience tells us…

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Trick or treat… or just a misleading ad?! Avoid being hit by a frightening ASA ruling this Halloween

Stuart Mitchell

The ASA/CAP have released a post called: Trick or treat… or just a misleading ad?! Avoid being hit by a frightening ASA ruling this Halloween. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It might not be scary to you, but it could be to children It’s understandable that Halloween-themed ads, especially ones promoting a horror game or film, might have elements which are…

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CAP – Earn the ASA’s stamp of approval to mark World Post Day

Stuart Mitchell

The ASA/CAP have released a post called: Earn the ASA’s stamp of approval to mark World Post Day. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of World Post Day on 9 October, here are some top tips to ensure your delivery charges comply with our Codes: Do I need to state delivery charges? If you’re stating prices for advertised…

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ASA – Innovate to regulate: policing ads online

Stuart Mitchell

The ASA/CAP have released a post called: Innovate to regulate: policing ads online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s simple and straightforward for the ASA to answer the two most common questions we receive about online advertising: “Yes, we have rules for online advertising”. Our rulebook covers almost every online ad in paid-for space and in media under an advertiser’s control, including…

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