Tag: ASA

ASA – We’re supporting National Consumer Week 2021

Stuart Mitchell

The ASA/CAP have released a post called: We’re supporting National Consumer Week 2021. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From buying sustainably to watching their carbon footprint, consumers are increasingly aware of their climate impact. Businesses are alive to this fact and it’s now commonplace to see companies promoting their environmental credentials to appeal to eco-conscious customers. Competition can help drive the…

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ASA partners with TikTok to raise awareness of the ad rules

Stuart Mitchell

The ASA/CAP have released a post called: ASA partners with TikTok to raise awareness of the ad rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve excited to announce that we’ve been working with TikTok and have partnered with nine TikTok content creators to raise awareness about the rules that are in place to make sure advertising on social media is legal, decent,…

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ASA – Alcohol Awareness Week 2021 – Alcohol and relationships

Stuart Mitchell

The ASA/CAP have released a post called: Alcohol Awareness Week 2021 – Alcohol and relationships. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year’s theme for Alcohol Awareness Week is ‘Alcohol and relationships’, and provides an opportunity for people to reflect on the way alcohol can affect our connections and interactions. We want to get you thinking about your brand’s relationship with responsible advertising and…

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ASA statement on the regulation of environmental claims and issues in advertising

Stuart Mitchell

The ASA/CAP have released a post called: ASA statement on the regulation of environmental claims and issues in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA recognises that as governments set new and ambitious targets and as the scale of the challenge to avoid catastrophic climate change becomes ever clearer, advertising and, by extension, ad regulation needs to play its part…

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ASA – It’s about trust: the ASA ad campaign in Scotland

Stuart Mitchell

The ASA/CAP have released a post called: It’s about trust: the ASA ad campaign in Scotland. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Wherever they appear – on TV, radio, in newspapers, on posters, in cinemas, on websites or social media – we should all be able to trust the ads we see, hear and interact with every day. Our experience tells us…

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