Tag: ASA

CAP – Food intolerance and allergy testing: some top tips on making sure the ASA tolerates your ads

Stuart Mitchell

The ASA/CAP have released a post called: Food intolerance and allergy testing: some top tips on making sure the ASA tolerates your ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It may be difficult to digest but the ASA and CAP have found that some ads for testing services are making misleading claims about detecting food intolerances, allergies or sensitivities.   The NHS and…

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ASA – ASA statement on crypto-assets

Stuart Mitchell

The ASA/CAP have released a post called:  ASA statement on crypto-assets. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re aware that people are concerned about crypto-asset advertising – particularly regarding cryptocurrencies and ‘non-fungible tokens’ (NFTs). This is a ‘red alert’ priority issue for us and we’re taking action. Crypto-assets have exploded in popularity in recent years, but there’s a real danger that people…

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ASA – We’re supporting National Consumer Week 2021

Stuart Mitchell

The ASA/CAP have released a post called: We’re supporting National Consumer Week 2021. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From buying sustainably to watching their carbon footprint, consumers are increasingly aware of their climate impact. Businesses are alive to this fact and it’s now commonplace to see companies promoting their environmental credentials to appeal to eco-conscious customers. Competition can help drive the…

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ASA partners with TikTok to raise awareness of the ad rules

Stuart Mitchell

The ASA/CAP have released a post called: ASA partners with TikTok to raise awareness of the ad rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve excited to announce that we’ve been working with TikTok and have partnered with nine TikTok content creators to raise awareness about the rules that are in place to make sure advertising on social media is legal, decent,…

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ASA – Alcohol Awareness Week 2021 – Alcohol and relationships

Stuart Mitchell

The ASA/CAP have released a post called: Alcohol Awareness Week 2021 – Alcohol and relationships. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year’s theme for Alcohol Awareness Week is ‘Alcohol and relationships’, and provides an opportunity for people to reflect on the way alcohol can affect our connections and interactions. We want to get you thinking about your brand’s relationship with responsible advertising and…

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