Tag: ASA

ASA – ASA publishes findings on racial and ethnic stereotyping in ads

Stuart Mitchell

The ASA/CAP have released a post called:  ASA publishes findings on racial and ethnic stereotyping in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published the findings of a major project which looked at the extent to which portrayal of race or ethnicity in UK ads might give rise to harm or serious offence, including by reinforcing adverse stereotypes.  The findings both…

Read More

ASA – New guidance aims to ensure in-game purchases are advertised responsibly

Stuart Mitchell

The ASA/CAP have released a post called: New guidance aims to ensure in-game purchases are advertised responsibly. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published guidance for advertisers to help them ensure that in-game purchases are marketed responsibly.   The guidance aims to ensure consumers are better protected, amidst increased awareness of concerns about the potential for in-game purchasing to mislead consumers.…

Read More

ASA – Our year-long monitoring sweeps tackling age-restricted ads on children’s websites and YouTube channels

Stuart Mitchell

The ASA/CAP have released a post called: Our year-long monitoring sweeps tackling age-restricted ads on children’s websites and YouTube channels. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a summary of our quarterly online monitoring sweeps to identify and tackle age-restricted ads appearing in children’s media. For twelve months, between 1 April 2020 and 31 March 2021, we proactively monitored and tackled…

Read More

CAP – Food intolerance and allergy testing: some top tips on making sure the ASA tolerates your ads

Stuart Mitchell

The ASA/CAP have released a post called: Food intolerance and allergy testing: some top tips on making sure the ASA tolerates your ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It may be difficult to digest but the ASA and CAP have found that some ads for testing services are making misleading claims about detecting food intolerances, allergies or sensitivities.   The NHS and…

Read More

ASA – ASA statement on crypto-assets

Stuart Mitchell

The ASA/CAP have released a post called:  ASA statement on crypto-assets. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re aware that people are concerned about crypto-asset advertising – particularly regarding cryptocurrencies and ‘non-fungible tokens’ (NFTs). This is a ‘red alert’ priority issue for us and we’re taking action. Crypto-assets have exploded in popularity in recent years, but there’s a real danger that people…

Read More