Tag: ASA

ASA partners with Compare the Market and Acast for latest ad awareness campaign

Stuart Mitchell

The ASA are pleased to announce that Compare the Market and Acast are partnering with us, letting us borrow their branding and donating advertising space respectively, in the latest phase of their (Advertising Standards Authority [ASA]) ad awareness campaign. The ad awareness campaign launched in 2022, to increase people’s knowledge, trust and confidence in the ASA system. After the first phase, thirty six percent of UK adults had seen their ads. With the most recent phase, their research has found that those who saw our campaign were twice as likely…

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ASA – If it matters, make sure it’s included

Stuart Mitchell

The ASA/CAP have released a post called: If it matters, make sure it’s included. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It might sound obvious, but ads need to include all the information a consumer needs in order to decide whether or not to respond to it. This response could be deciding to purchase the advertised product, entering a competition or participating in…

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ASA – Joint Partnerships on Instagram – why you still need to disclose

Stuart Mitchell

The ASA/CAP have released a post called: Joint Partnerships on Instagram – why you still need to disclose. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We recently published a ruling upholding complaints against ads from TALA, an active wear company. Four TikToks were posted by Grace Beverley, who created the brand, and two Instagram reels were jointly published by both Beverley and TALA.…

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The ASA appoints new chair

Stuart Mitchell

The Rt Hon the Baroness Morgan of Cotes, Nicky Morgan has been appointed the new Chair of the Advertising Standards Authority. She will succeed our current Chair, The Lord Currie of Marylebone, David Currie on 1 November 2024.  The appointment by the Advertising Standards Boards of Finance (asbof and basbof), the bodies that fund the advertising regulatory system, follows consultation with the Department for Culture, Media and Sport, Ofcom and the Advertising Association.   Baroness Morgan, a non-practising solicitor is the former MP for Loughborough (2010 – 2019), and is now a member of the House…

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ASA – It’s not that easy being ‘green’ – promoting good work without misleading by omission

Stuart Mitchell

The ASA/CAP have released a post called: It’s not that easy being ‘green’ – promoting good work without misleading by omission. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our environmental work continues apace, and one issue that’s resulting in some advertisers falling foul of our rules is where an ad leaves out information about a brand’s environmental impact, giving consumers only a partial,…

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