Tag: ASA

ASA – Joint Partnerships on Instagram – why you still need to disclose

Stuart Mitchell

The ASA/CAP have released a post called: Joint Partnerships on Instagram – why you still need to disclose. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We recently published a ruling upholding complaints against ads from TALA, an active wear company. Four TikToks were posted by Grace Beverley, who created the brand, and two Instagram reels were jointly published by both Beverley and TALA.…

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The ASA appoints new chair

Stuart Mitchell

The Rt Hon the Baroness Morgan of Cotes, Nicky Morgan has been appointed the new Chair of the Advertising Standards Authority. She will succeed our current Chair, The Lord Currie of Marylebone, David Currie on 1 November 2024.  The appointment by the Advertising Standards Boards of Finance (asbof and basbof), the bodies that fund the advertising regulatory system, follows consultation with the Department for Culture, Media and Sport, Ofcom and the Advertising Association.   Baroness Morgan, a non-practising solicitor is the former MP for Loughborough (2010 – 2019), and is now a member of the House…

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ASA – It’s not that easy being ‘green’ – promoting good work without misleading by omission

Stuart Mitchell

The ASA/CAP have released a post called: It’s not that easy being ‘green’ – promoting good work without misleading by omission. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our environmental work continues apace, and one issue that’s resulting in some advertisers falling foul of our rules is where an ad leaves out information about a brand’s environmental impact, giving consumers only a partial,…

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ASA Report: Children’s exposure to age-restricted TV ads continues to decline

Stuart Mitchell

The ASA conducts regular monitoring of ads, in particular those for age-restricted products, as part of our commitment to protecting vulnerable audiences from potential harms. This helps to identify trends and ensure our tough scheduling restrictions are working to limit appropriately, in this case children’s, exposure to them. We have now moved to a frequency of reporting children’s TV ad exposure data once every two years, with the last report published in 2022. The latest report indicates that children’s exposure to gambling and alcohol ads on TV continues to decrease,…

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ASA – New guidance on making ads clear in podcasts

Stuart Mitchell

The ASA/CAP have released a post called: New guidance on making ads clear in podcasts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Recently, the ASA and CAP are publishing new research and guidance on how brands and publishers can make sure that ads read by podcast hosts and content creators are identifiable as ads to their audiences.  Read our research on ad labelling…

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