Tag: ASA

ASA – A formula for success: how to ensure your formula milk advertising does not break the rules

Stuart Mitchell

The ASA/CAP have released a post called: A formula for success: how to ensure your formula milk advertising does not break the rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The formula milk market is filled with an array of brands and variety of milks, which can be overwhelming for new (or sleep deprived) parents. However, Section 15 of the Code, which reflects…

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Renewal of co-regulatory arrangement for broadcast, on demand and video-sharing platform advertising

Stuart Mitchell

Ofcom has announced the renewal of the co-regulatory arrangement that designates responsibility to the ASA system for the day-to-day regulation of broadcast, on demand programme service (ODPS), and video-sharing platform (VSP) advertising for a further period of ten years, until 31 October 2034. The ASA has day-to-day responsibility for regulating advertising on these services, with Ofcom providing a statutory backstop. The existing co-regulatory arrangements are due to expire at the end of October 2024 (ODPS and VSP) and the beginning of November 2024 (broadcast). This announcement follows Ofcom’s public consultation…

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CAP – Avoid getting caught short: Availability and ads

Stuart Mitchell

The ASA/CAP have released a post called: Avoid getting caught short: Availability and ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads must be prepared with availability in mind to avoid misleading and disappointing consumers, both for general product availability, but also promotions. However, this can be tricky, because there can be a surprise demand for a product after an ad has already…

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ASA partners with Compare the Market and Acast for latest ad awareness campaign

Stuart Mitchell

The ASA are pleased to announce that Compare the Market and Acast are partnering with us, letting us borrow their branding and donating advertising space respectively, in the latest phase of their (Advertising Standards Authority [ASA]) ad awareness campaign. The ad awareness campaign launched in 2022, to increase people’s knowledge, trust and confidence in the ASA system. After the first phase, thirty six percent of UK adults had seen their ads. With the most recent phase, their research has found that those who saw our campaign were twice as likely…

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ASA – If it matters, make sure it’s included

Stuart Mitchell

The ASA/CAP have released a post called: If it matters, make sure it’s included. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It might sound obvious, but ads need to include all the information a consumer needs in order to decide whether or not to respond to it. This response could be deciding to purchase the advertised product, entering a competition or participating in…

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