Tag: ASA

ASA – ASA Vaping Project Review: Stubbing out problem e-cig ads

Stuart Mitchell

The ASA/CAP have released a post called: ASA Vaping Project Review: Stubbing out problem e-cig ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In June last year we set out our concerns about vaping ads being targeted at or likely to appeal particularly to under-18s; specifically, those ads appearing in social media where, under the law and our rules, they shouldn’t be. This…

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The ASA unveils new insights into how age-restricted ads are served online

Stuart Mitchell

As part of its commitment to delivering world-leading regulation to monitor online advertising, the Advertising Standards Authority (ASA) is publishing a report which provides a unique insight into the rare occasions where age-restricted ads appear on websites and YouTube channels popular with children.Further information from them below: We’ve used cutting-edge avatar technology to specifically monitor for age-restricted ads, such as gambling and alcohol. These avatars are designed to represent the online profile of a child or other age-group, but they don’t mimic people’s normal online behaviour, instead they visit each…

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ASA – A formula for success: how to ensure your formula milk advertising does not break the rules

Stuart Mitchell

The ASA/CAP have released a post called: A formula for success: how to ensure your formula milk advertising does not break the rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The formula milk market is filled with an array of brands and variety of milks, which can be overwhelming for new (or sleep deprived) parents. However, Section 15 of the Code, which reflects…

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Renewal of co-regulatory arrangement for broadcast, on demand and video-sharing platform advertising

Stuart Mitchell

Ofcom has announced the renewal of the co-regulatory arrangement that designates responsibility to the ASA system for the day-to-day regulation of broadcast, on demand programme service (ODPS), and video-sharing platform (VSP) advertising for a further period of ten years, until 31 October 2034. The ASA has day-to-day responsibility for regulating advertising on these services, with Ofcom providing a statutory backstop. The existing co-regulatory arrangements are due to expire at the end of October 2024 (ODPS and VSP) and the beginning of November 2024 (broadcast). This announcement follows Ofcom’s public consultation…

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CAP – Avoid getting caught short: Availability and ads

Stuart Mitchell

The ASA/CAP have released a post called: Avoid getting caught short: Availability and ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads must be prepared with availability in mind to avoid misleading and disappointing consumers, both for general product availability, but also promotions. However, this can be tricky, because there can be a surprise demand for a product after an ad has already…

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