Tag: ASA

A year in scams: 2024 update on Scam Ad Alert system

Stuart Mitchell

The ASA operates the Scam Ad Alert system in partnership with major online ad and social media platforms to help tackle scam ads in paid-for space online. In 2024 the ASA received 1,691 reports of potential scams via our quick reporting form. As a result, 177 Scam Ad Alerts were sent to platforms to remove ads and further act on intelligence. Our system aims to complement and enhance the work already being done by digital advertising and social media platforms and other regulatory and law enforcement bodies to tackle scam…

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ASA – Tops tips for marketers of age-restricted ads

Stuart Mitchell

The ASA/CAP have released a post called: Tops tips for marketers of age-restricted ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA recently published a report providing a unique insight into the online supply pathway of ads for alcohol, gambling and other age-restricted ads.  Given concerns about children’s exposure to these ads in media popular with them, the study uniquely presented the perspectives of…

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ASA – Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…

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Online Supply Pathway of Age-restricted Ads

Stuart Mitchell

The ASA has recently published a report providing a unique insight into the online supply pathway of ads for alcohol, gambling and other age-restricted ads. Given concerns about children’s exposure to these ads in media popular with them, the ASA’s five year strategy commits to protecting children and other vulnerable audiences and bringing greater transparency and broader accountability to this and other areas of our online advertising regulation.   This study uniquely presents the perspectives of advertisers, publishers and ad supply intermediaries on the relatively few cases, identified by our automated monitoring,…

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Consultation on amendments to the Advertising Codes in line with new UK consumer protection legislation

Stuart Mitchell

The Committee of Advertising Practice (CAP) and the Broadcast Committee of advertising Practice (BCAP) have published a public consultation on proposed amendments to their Codes to reflect changes to UK consumer law in the form of the Digital Markets, Competition and Consumers Act 2024 (DMCCA), which received Royal Assent in May 2024. The DMCCA revoked and restated the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs), the legislation from which the majority of the existing CAP and BCAP rules on misleading advertising derive or with which they are otherwise understood…

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