Tag: milk

Tesco launches groundbreaking sustainability partnership with milk suppliers to help transform the dairy industry

Stuart Mitchell

In an unprecedented move, Tesco and its milk suppliers Arla and Müller UK & Ireland have joined forces to launch a farmer-led partnership which aims to put sustainability at the heart of the dairy industry. The launch of the Future Dairy Partnership marks a significant step towards uniting the dairy industry to accelerate reduction of emissions, farm in harmony with nature and commit to higher animal welfare standards. With climate change already impacting food production in the UK, uncertainty regarding the future of the dairy industry is leading to a…

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ASA – A formula for success: how to ensure your formula milk advertising does not break the rules

Stuart Mitchell

The ASA/CAP have released a post called: A formula for success: how to ensure your formula milk advertising does not break the rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The formula milk market is filled with an array of brands and variety of milks, which can be overwhelming for new (or sleep deprived) parents. However, Section 15 of the Code, which reflects…

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Tesco introduces change to over 425 million bottles of milk – with new clear caps making it easier for customers to recycle at home

Stuart Mitchell

Customers shopping at Tesco will soon see changes across its own brand milk – as the supermarket works with suppliers to make milk bottles even easier to recycle.  By removing coloured plastic and changing blue, red and green milk caps to a clear alternative – on around 425 million bottles of milk every year – Tesco is improving the quality of recovered material from household waste and enabling the cap to be recycled back into milk bottles. Customers are encouraged to squash or crush empty bottles, replacing the original lid…

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LIDL GB Announces Permanent Removal Of Green Coloured Milk Caps Following Successful Trial

Stuart Mitchell

Lidl GB has announced that it will be permanently removing the green coloured milk caps on semi-skimmed and organic fresh milk, replacing them with clear caps. The move – in partnership with their long-standing milk supplier Müller – follows a successful four-week trial, which took place in September of this year. Now to be a permanent fixture, the transition will roll out across Lidl stores in a phased approach from 31st October, to be available in all stores by 21st November.  Unlike the milk bottles, coloured milk caps cannot be…

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Morrisons scrapping ‘use by’ dates from milk to help customers reduce waste

Stuart Mitchell

From 31 January Morrisons will scrap ‘Use By’ dates on 90 per cent of its own brand milk – and encourage its customers to use a sniff test – to help to reduce food waste in the home.  Morrisons anticipates the move will stop millions of pints of its own brand milk from being thrown away every year.  ‘Use By’ dates will be scrapped from Morrisons own brand British and Scottish milks, Morrisons For Farmers milks and Morrisons organic milks in store – supplied into Morrisons by Arla farmers. Morrisons…

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