Tag: Ascential

Global benchmark in marketing effectiveness to join Ascential’s LIONS Division to amplify offer for Marketing and Creative Industries

Stuart Mitchell

Ascential plc, the specialist events, intelligence and advisory company has entered into an agreement to acquire the commercial assets of Effie, the global benchmark in marketing effectiveness. Effie will (subject to regulatory approval) join Ascential’s LIONS Division, which champions creative marketing that matters, driving growth through creative, effective marketing. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness globally, hosting the largest, most robust and prestigious marketing effectiveness awards in the world. Effie provides insights from over 125 markets, in addition to tools and training. Ascential will…

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Ascential and Cannes Lions to advance the Sustainable Development Goals Agenda

Stuart Mitchell

It was announced at the start of the 72nd session of the UN General Assembly, that Cannes Lions, who run  the International Festival of Creativity, will launch the Sustainable Development Goals Lion in 2018, marking a new drive to advance awareness of the Sustainable Development Goals (SDGs) that were unanimously adopted by world leaders at the United Nations in 2015 and encourage the creative industries to celebrate and support sustainability around the world. The 17 global goals represent a collective ambition to end poverty, protect the planet and ensure prosperity for…

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