Tag: Effie UK

Lucky Generals is partnering with Effie UK to fund £10K worth of marketing effectiveness training for working class talent

Stuart Mitchell

Lucky Generals is partnering with Effie UK to fund £10K worth of marketing effectiveness training for working class talent. The initiative, Lucky10Grand is designed to mark both the agency’s 10th birthday and its recent winning of the UK’s top effectiveness prize – the Grand Effie – for its long-running campaign for Yorkshire Tea. The fund will be administered by the social enterprise Commercial Break, with whom Lucky Generals has its own long-running relationship. Lucky Generals founder, Andy Nairn said: “We’re so proud to have won the Grand Effie, with our friends at Yorkshire Tea,…

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New Effie UK Report, in partnership with Ipsos, reveals that a crisis can be a catalyst for growth

Stuart Mitchell

Crisis as a catalyst for growth is a key theme for effective campaigns, according to a report released today by Effie UK in partnership with Ipsos.  This report analyses the very best ideas that work from the latest UK Awards Winners alongside some of the finalists from the 2022 Global Best of the Best competition to illustrate wider trends apparent in the home grown winners. Here are the 5 key learnings for creative effectiveness from the report: Be ready for a crisis with a long-term strategyThe report found that winning entries…

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