Tag: Effie UK

Global benchmark in marketing effectiveness to join Ascential’s LIONS Division to amplify offer for Marketing and Creative Industries

Stuart Mitchell

Ascential plc, the specialist events, intelligence and advisory company has entered into an agreement to acquire the commercial assets of Effie, the global benchmark in marketing effectiveness. Effie will (subject to regulatory approval) join Ascential’s LIONS Division, which champions creative marketing that matters, driving growth through creative, effective marketing. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness globally, hosting the largest, most robust and prestigious marketing effectiveness awards in the world. Effie provides insights from over 125 markets, in addition to tools and training. Ascential will…

Read More

The latest Effie UK & Ipsos analysis reveals that quality, independence and enrichment lie at the heart of aspiration today

Stuart Mitchell

According to the new report, Evolving Aspirations: Navigating Status, what people find aspirational today is quality over flaunted wealth and seeing themselves as the keepers and drivers of their success.  The latest volume of the Ipsos and Effie Dynamic Effectiveness series finds that in today’s world of ‘quiet luxury’, audiences prize not only acquiring enough wealth to live a secure and stable life, but also the freedom to enjoy it. It unpicks what this shift in how we perceive success means for marketers, and explains how to communicate and reflect…

Read More

Lucky Generals is partnering with Effie UK to fund £10K worth of marketing effectiveness training for working class talent

Stuart Mitchell

Lucky Generals is partnering with Effie UK to fund £10K worth of marketing effectiveness training for working class talent. The initiative, Lucky10Grand is designed to mark both the agency’s 10th birthday and its recent winning of the UK’s top effectiveness prize – the Grand Effie – for its long-running campaign for Yorkshire Tea. The fund will be administered by the social enterprise Commercial Break, with whom Lucky Generals has its own long-running relationship. Lucky Generals founder, Andy Nairn said: “We’re so proud to have won the Grand Effie, with our friends at Yorkshire Tea,…

Read More

New Effie UK Report, in partnership with Ipsos, reveals that a crisis can be a catalyst for growth

Stuart Mitchell

Crisis as a catalyst for growth is a key theme for effective campaigns, according to a report released today by Effie UK in partnership with Ipsos.  This report analyses the very best ideas that work from the latest UK Awards Winners alongside some of the finalists from the 2022 Global Best of the Best competition to illustrate wider trends apparent in the home grown winners. Here are the 5 key learnings for creative effectiveness from the report: Be ready for a crisis with a long-term strategyThe report found that winning entries…

Read More