Tag: Asda

Asda invests in digital first food-for-now start up Lean Kitchen Network

Stuart Mitchell

Asda has announced it has made an equity investment in Lean Kitchen Network (LKN) ‒ one of the UK’s most innovative digital brand creation and food service businesses, marking a new step in the grocer’s partnership strategy and further broadening its food service offer for customers. The supermarket has invested in LKN alongside hospitality expert investor Edition Capital, preceding a larger Series A round of funding in the digital food specialist later this year. LKN – whose portfolio includes viral virtual burger chain, Twisted London – has secured Asda’s backing…

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Asda Becomes First Retailer to Offer Free Nappies for Premature Babies

Stuart Mitchell

Asda has partnered with Pampers to offer free nappies for all premature babies from its 254 instore pharmacies across the UK. The Asda & Pampers partnership is a first for a UK retailer as nappies for babies born pre-term have previously only been available in hospitals or from healthcare providers. The nappies are available free of charge and parents can pick them up by visiting an Asda pharmacy, which are open from 8am – 8pm Monday – Saturday and 10am – 4pm or 11am – 5pm on Sundays. Parents can…

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Asda makes huge increase to refill product range at flagship sustainability store

Stuart Mitchell

Asda has added more than 50 new product lines to its popular refill zone at its flagship sustainability store in Middleton, Leeds. The supermarket has partnered with some of the UK’s most popular consumer brands including Coca Cola, Yorkshire Tea, Napolina, Tilda, Mars and Kellogg’s to bring the new product lines to store in refillable format, as it steps up its efforts to help customers reduce, reuse or recycle plastic packaging. The new products available in store this week include: Prefilled 1 Litre glass bottles of Coca-Cola Original Taste and…

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Asda moves to electric company car fleet

Stuart Mitchell

Asda has become the first British supermarket to move its whole company car fleet to electric vehicles. The supermarket will change its fleet of over 600 vehicles to electric over the next four years, saving over 2,411 tonnes of CO2 – the equivalent of over six million miles driven by an average petrol run car. Asda made the switch after 85% of colleagues who opted for a company car as part of their benefits package chose an electric vehicle over the past year and means that all petrol and diesel…

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Asda moves to two-agency roster and hires Cow and Finn

Stuart Mitchell

Asda has confirmed it is entering into a new roster model partnership for its brand PR and expanding its in house team. The supermarket has entered into a two year partnership with Cow and Finn following a competitive pitch process earlier in the year. The two agencies will work with the Asda PR team on a project basis throughout the year. Asda will also bring its consumer press office in-house – adding new Press Office Manager and Senior Press Officer roles to its existing team of in-house PR experts. The…

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