Tag: Asda

George at Asda welcomes Diversity Role Models as Charity partner

Stuart Mitchell

As supermarket fashion retailer George celebrates its 30th birthday this year, the business is cementing its charity partnerships with Diversity Role Models (DRM). This year the partnership includes a £100,000 donation to the charity, which focuses on embedding inclusion and empathy in the next generation. DRM strives to eliminate homophobic, biphobic and transphobic bullying in UK schools, by educating young people about challenging stereotypes, addressing the misuse of language and encouraging them to embrace diversity. George at Asda first worked with the charity in 2019 with a donation of £12,500…

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Asda removes over 24.5 million plastic forks from salads in a bid to tackle plastic pollution

Stuart Mitchell

In-line with its ongoing commitment to ‘Use less and recycle more’, Asda has announced that it will be removing plastic forks from its salads and protein bowls. This move will result in the removal of over 24.5 million plastic forks each year across its own brand salads, which will equivalent of 41 tonnes of plastic, the equivalent weight of around 55 cows! As the warm summer weather approaches, salad lovers will be able to pick up their favourite fresh dishes at the same great price but without having to prioritise…

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ASDA donates more than 800,000 meals to charities supporting people through COVID-19

Stuart Mitchell

Asda has donated the equivalent of more than 800,000 meals since March 1st to charities and community groups across the UK supporting people affected by the coronavirus pandemic. Asda, in partnership with food charity FareShare, has been donating food directly to charities and community groups via its back of store food donation scheme. The scheme has so far provided more than three million meals from 525 stores since it began in August 2018, with best before labelled food going to local charities supporting those in their communities who need it…

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Asda launches new and vibrant Extra Special Tomatoes, which go the extra mile to protect the environment

Stuart Mitchell

In recognition of British Tomato Fortnight, Asda is introducing two new varieties of tomatoes to its customers, grown sustainably in Britain. When Asda customers buy a pack of Extra Special Mixed Tomatoes, they will be able to sample the delights of the two new varieties of cherry tomatoes, which boast vibrant colours of golden yellow and vibrant orange. But, as well as the fresh vibrancy, quality and value these British tomatoes bring, Asda’s grower Flavour Fresh has also been going the extra mile to make these home grown tomatoes sustainable.…

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George at Asda launches new and exclusive t-shirts to support NHS Charities Together and The Care Workers Charity

Stuart Mitchell

As the nation prepares to applaud our frontline workers for the 9th week, George at Asda has designed a rainbow themed slogan t-shirt to raise money to support two key Charities. 100% of the profits are to be split equally between NHS Charities Together and The Care Workers’ Charity. The t-shirts are set to launch online and in stores from Thursday 21st May. The colourful unisex t-shirt design is made from 100% cotton and features a beautifully bright rainbow slogan urging us all to be ‘Brave, Kind, Strong’ alongside the…

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