Asda launches sustainable supply chain finance scheme

Asda has launched a new sustainability-linked enhancement to its Supply Chain Finance scheme in partnership with HSBC UK, which will see the retailer use financial incentives to encourage better sustainability practices within its supply chain. Launching in January 2025, the voluntary scheme will offer over 250 Asda suppliers who currently use the existing scheme access to three tiers of enhanced rates of financing. Access to each tier will be based on suppliers disclosing their ESG performance data, setting targets and taking action on shared sustainability goals. Performance will be scored…

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Asda invites customers to donate pre-loved children’s books to distribute back into local communities

Asda has announced it is joining part of a nationwide partnership with literacy charity the Children’s Book Project that will enable their customers across the UK to donate pre-loved children’s books in-store, for onward gifting to families who have fewer books of their own.  This country-wide campaign follows successful pilots earlier in the year in Asda stores across Birmingham, Bristol, Leeds and London which saw over 6000 booked donated and redistributed. The Children’s Book Project is on a mission to tackle book poverty in childhood.  They take donations of surplus…

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Asda Rewards makes millions available to primary schools with industry first loyalty programme giveaway

Asda has recently announced that it is making millions of pounds available to UK primary schools by encouraging families to use its loyalty programme – Asda Rewards. In a game changing new campaign, fronted by Joe Wicks, the supermarket is offering to donate 0.5% of the value of any shop done at Asda until 30th November 2024 to customers’ primary school of choice – when they shop using Asda Rewards. The supermarket is kicking off each school fund with £50 and offering to top up with an extra £1 for…

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Amy Dowden MBE Collaborates With Asda Tickled Pink To Design T-Shirt For Breast Cancer Awareness Month This October

Asda launches its Tickled Pink campaign with an exclusive t-shirt designed by Strictly star and breast cancer campaigner, Amy Dowden. This year’s campaign, running throughout Breast Cancer Awareness Month (October), will see over 200 George and Asda products raise vital funds for charity partners Breast Cancer Now and CoppaFeel!. This year, the retailer’s iconic t-shirt which over the years has been modelled by famous faces from Kate Moss to Jennifer Aniston, has been designed by Amy who was keen to be involved following her breast cancer diagnosis last year. In…

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NHS partners with Asda to put crucial mouth cancer symptoms on toothpaste and mouthwash

The NHS and Asda are teaming up to provide vital advice on millions of toothpaste tubes and mouthwash bottles encouraging people to contact their GP or dentist if they notice any potential symptoms of mouth cancer.  From this month, Asda’s own brand of oral hygiene products will now feature NHS advice in over 500 Asda stores across the country. The guidance will be clearly displayed on the packaging, along with a link to more detailed information about mouth and throat cancer on the NHS website. The aim of the partnership…

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