New marketing study by Aura Print shows the shift from digital to print in political campaigns. How much are political parties spending on printing? Party name 2019 General Election 2024 General Election Difference in spending (2019-2024) Total expenditure (in £) Reform UK 127,755.50 1,458,008.84 1,330,253.34 Labour Party 379,472.58 1,161,133.50 781,660.92 Conservative Party 7,363.98 377,281.46 369,917.48 Green Party 49,807.70 296,307.76 246,500.06 Liberal Democrats 1,644,202.25 575,215.59 -1,068,986.66 Please find the full dataset here. On the surface, a pattern emerges among both the left and right: printed campaign material is becoming more important…
Read MoreMarketing study shows shift from digital to print in political campaigns
