Tag: politics

Marketing study shows shift from digital to print in political campaigns

Stuart Mitchell

New marketing study by Aura Print shows the shift from digital to print in political campaigns. How much are political parties spending on printing? Party name 2019 General Election 2024 General Election Difference in spending (2019-2024) Total expenditure (in £) Reform UK 127,755.50 1,458,008.84 1,330,253.34 Labour Party 379,472.58 1,161,133.50 781,660.92 Conservative Party 7,363.98 377,281.46 369,917.48 Green Party 49,807.70 296,307.76 246,500.06 Liberal Democrats 1,644,202.25 575,215.59 -1,068,986.66 Please find the full dataset here.  On the surface, a pattern emerges among both the left and right: printed campaign material is becoming more important…

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ASA – Why we don’t regulate political ads

Stuart Mitchell

The ASA/CAP have released a post called: Why we don’t regulate political ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With upcoming elections scheduled to take place across the UK on 6 May, from the Scottish and Welsh Parliamentary elections to local council and mayoral elections in England, we’re reminding people why we don’t regulate the claims they see in political ads. And…

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ASA – Rulings Podcast: Gender, Politics and Activism

Stuart Mitchell

The ASA/CAP have released a post called: Rulings Podcast: Gender, Politics and Activism. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The latest episode of our Rulings podcast is now available, covering four major rulings on three topics. We’ve looked at cases on political advertising, harmful gender stereotypes and animal rights activism. Politics, gender and activists In this episode, hosted by James Miller, two…

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Ad agencies invite clients to help boost voter registration

Stuart Mitchell

An election is coming. But millions of young people still aren’t registered to vote.  The #ItsOurTime campaign is has called on the UK’s advertising agencies to get their clients involved in boosting voter registration levels ahead of the 12 December general election. #ItsOurTime is a politically neutral campaign to get two million 18-30-year-olds who care about climate to register to vote. It’s not about changing minds, it’s about adding voices. Agencies including Wieden+Kennedy, Mindshare and Saatchi & Saatchi are already involved, as well as hundreds of individuals, creating assets to…

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CAP – Political ads and the CAP Code

Stuart Mitchell

The CAP have released a post called: Political ads and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the UK elections to the European Parliament taking place last week, and parties across the political spectrum making various pledges and promises to the electorate, we’re taking the opportunity to remind everyone that the political ads you see during the course of…

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