Waitrose is top banana – as new initiative improves the lives of growing communities

Waitrose is recently announced a major boost for the communities who grow the supermarket’s most popular item – the banana. For the first time Waitrose bananas, which will continue to be certified as Fairtrade, will also join the Waitrose Foundation, which exists to create better livelihoods for workers and sustainable supply chains globally. With this new partnership, over 2p of every £1 spent on bananas will go to the growing communities, which is over and above the Fairtrade Minimum Price and Fairtrade Premium. The projects which will benefit the local…

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Fairtrade Invites British Public to Come On In

Giant double doorway opens onto a banana washing station in rural Panama to mark the start of Fairtrade Fortnight 2018. On the day new research reveals half of Brits are unaware of exploitation in the food chain, a giant double doorway opening onto a scene from a banana farm was unveiled on the Millennium Footbridge, London. The stunt marked the start of the Fairtrade Fortnight “Come On In” campaign, calling on the public to stand with farmers to close the door on exploitation and break the stranglehold of poverty prices.…

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