Tag: BCAP

CAP – Updated environment guidance: carbon neutral and net zero claims in advertising

Stuart Mitchell

The ASA/CAP have released a post called: Updated environment guidance: carbon neutral and net zero claims in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP have published updates to their advertising guidance: The environment: misleading claims and social responsibility in advertising to include guidance on the use of carbon neutral and net zero claims in advertising, which reflects key principles of the…

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CAP – Don’t take a gamble with the Codes: CAP and BCAP’s revised guidance on responsibility and problem gambling

Stuart Mitchell

The ASA/CAP have released a post called: Don’t take a gamble with the Codes: CAP and BCAP’s revised guidance on responsibility and problem gambling. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Changes to CAP and BCAP’s responsibility and problem gambling guidance announced in August came into effect on 1 November. The updated guidance was developed as part of the consultation process responding to…

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CAP and BCAP consultation on rules on harm and protected characteristics

Stuart Mitchell

CAP and BCAP are publishing a consultation on the introduction of new rules on harm and protected characteristics (as defined in the Equality Act 2010). The proposed rules are: CAP Code Marketing communications must not include anything likely to cause harm. To comply with this rule, marketers must have particular regard to the likelihood of causing harm to vulnerable people, and to the following characteristics: age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; and sexual orientation. BCAP Code Advertisements must not include…

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CAP and BCAP Code rules after Brexit transition period

Stuart Mitchell

The ASA/CAP have released a post called:  CAP and BCAP Code rules after Brexit transition period. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Summary The CAP and BCAP Codes include many rules which seek to reflect significant pieces of EU law or UK law that has been made to implement EU law; for example, on misleading advertising, food and medicines. This statement summarises…

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CAP and BCAP consultations: public sector equality duty

Stuart Mitchell

CAP and BCAP are consulting on changes to their rules on offence, rolling papers and sanitary protection products. The last wholesale review of the CAP and BCAP Codes was completed in 2010, before the Equality Act 2010 came into force. CAP and BCAP therefore considered that in light of the public sector equality duty contained in the Act, to which CAP and BCAP consider they are subject, it would be appropriate to examine whether the Codes are consistent in the protections they provide to those sharing any of the protected…

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