CAP and BCAP consultation on rules on harm and protected characteristics

CAP and BCAP are publishing a consultation on the introduction of new rules on harm and protected characteristics (as defined in the Equality Act 2010). The proposed rules are: CAP Code Marketing communications must not include anything likely to cause harm. To comply with this rule, marketers must have particular regard to the likelihood of causing harm to vulnerable people, and to the following characteristics: age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; and sexual orientation. BCAP Code Advertisements must not include…

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CAP and BCAP Code rules after Brexit transition period

The ASA/CAP have released a post called:  CAP and BCAP Code rules after Brexit transition period. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Summary The CAP and BCAP Codes include many rules which seek to reflect significant pieces of EU law or UK law that has been made to implement EU law; for example, on misleading advertising, food and medicines. This statement summarises…

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CAP and BCAP consultations: public sector equality duty

CAP and BCAP are consulting on changes to their rules on offence, rolling papers and sanitary protection products. The last wholesale review of the CAP and BCAP Codes was completed in 2010, before the Equality Act 2010 came into force. CAP and BCAP therefore considered that in light of the public sector equality duty contained in the Act, to which CAP and BCAP consider they are subject, it would be appropriate to examine whether the Codes are consistent in the protections they provide to those sharing any of the protected…

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CAP – Brexit: CAP and BCAP Code rules

The CAP have released a post called: Brexit: CAP and BCAP Code rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The European Union (Withdrawal Act) 2018 (the EUWA) makes provision for the UK’s withdrawal from the EU. In summary, it: ends the supremacy of EU law in UK law at the time of exit (section 1), preserves UK law that has been made…

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CAP and BCAP Launch Document Explaining How They Conduct Evidence-based Policy

The Committees of Advertising Practice (CAP and BCAP) have published a new version of the document which sets out how they conduct evidence-based policy making. CAP and BCAP keep their Codes under review and always aim to deliver regulation that is transparent, accountable, proportionate, consistent and targeted where action is needed. CAP and BCAP always welcome new evidence on where they might need to offer additional protection, where existing protections might no longer be necessary or proportionate, or where other regulatory action may be required.  The new document sets out…

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