CAP – Tough new rules to curb broad appeal of gambling ads and better protect under-18s

The ASA/CAP have released a post called:  Tough new rules to curb broad appeal of gambling ads and better protect under-18s. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Committee for Advertising Practice (CAP) has announced today the introduction of tough new rules for gambling ads as part of our commitment to safeguarding young people and vulnerable audiences. These rules will significantly impact gambling…

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CAP – Don’t take a gamble with the Codes: CAP and BCAP’s revised guidance on responsibility and problem gambling

The ASA/CAP have released a post called: Don’t take a gamble with the Codes: CAP and BCAP’s revised guidance on responsibility and problem gambling. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Changes to CAP and BCAP’s responsibility and problem gambling guidance announced in August came into effect on 1 November. The updated guidance was developed as part of the consultation process responding to…

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Samaritans new guidelines equip gambling businesses to do more to prevent suicide

Research has found a clear association between gambling and suicide. People experiencing gambling-related harms are more likely to also experience suicidal thoughts and suicide attempts than the general population. To help tackle the problem, Samaritans has undertaken a programme of work to further understand gambling as a risk factor for suicide and what can be done to prevent gambling-related suicide. With appetite from the gambling industry to do more to prevent gambling-related harms and suicide, Samaritans embarked on setting industry standards that gambling businesses can hold themselves to account and…

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CAP – Don’t be a joker: Gambling and the Ad Rules

The ASA/CAP have released a post called: Don’t be a joker: Gambling and the Ad Rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Gambling advertising can be a risky business.  Alongside all of the usual rules around misleading claims, promotional marketing and offence, there are also specific rules for gambling to ensure that ads are socially responsible.  This includes not condoning gambling behaviour…

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ASA – Children’s exposure to TV ads for alcohol and gambling: 2020 update

The ASA/CAP have released a post called: Children’s exposure to TV ads for alcohol and gambling: 2020 update. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we are publishing updated figures showing children’s exposure to age-restricted TV ads, namely ads for alcohol and gambling, in 2020.  The extraordinary developments in 2020 have meant significant changes to our daily routines and behaviours.  As a…

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