Beau Lake and Open are cleverly hijacking the social media terms “thirst trap” and “thirsty” to bring awareness to what being thirsty truly means to the 771 million people without access to safe water. In use for the past decade or so, “thirst trap” is a colloquialism that refers to photos on social media that demonstrate a need for attention. The people who post such photos are often characterized as “thirsty.” The new effort is designed to raise awareness of the Beau Lake “Access-To-Water Bottle” and the global water crisis.…
Read MoreThis #ThirstTrap is Helping an Important Cause
