U.S. nonprofit One Love have launched a new PSA entitled ‘Behind the Post’. The PSA aims to raise awareness of abusive relationships, and to highlight the difference between how people portray their lives online and the reality of the situation. The initial film is directed by Rachel McDonald of Tool North America and has post-production by Framestore. Thge main PSA tells the story of Will and Zoe (above), it portrays their relationship and hints of signs of trouble early on but shows how the portrayal on social media doesn’t match…
Read More