Tag: Framestore

Advertising Association Launches Promote UK a new industry group

Stuart Mitchell

Promote UK, launched today by the Advertising Association in support of the Government’s Industrial Strategy, is a new industry group formed to position the UK as the top global hub and centre of excellence for advertising as the post-Brexit transition period approaches. Promote UK will work directly with DIT and ensure UK advertising takes a central place in the GREAT campaign. The group’s objectives will be to raise awareness of UK advertising at scale to drive reputation; target key influencers and decision-makers for in-depth engagement; and ensure marketing services are…

Read More

One Love launch new PSA called ‘Behind the Post’

Stuart Mitchell

U.S. nonprofit One Love have launched a new PSA entitled ‘Behind the Post’. The PSA aims to raise awareness of abusive relationships, and to highlight the difference between how people portray their lives online and the reality of the situation. The initial film is directed by Rachel McDonald of Tool North America and has post-production by Framestore. Thge main PSA tells the story of Will and Zoe (above), it portrays their relationship and hints of signs of trouble early on but shows how the portrayal on social media doesn’t match…

Read More