Tag: #BeTheMateYoudWant

Dave takes over ads on #FriendshipDay

Stuart Mitchell

At 9.12pm on the 30th July, CALM took over the ad break on UKTV Channel, Dave, as part of Dave and CALM’s year-long #BeTheMateYoudWant campaign to celebrate International Friendship Day. Instead of hitting mute the moment that Taskmaster takes a break, you hopefully saw the first ever Comedy Festival In An Ad Break. You might think four minutes isn’t enough time for a comedy festival, but a lineup of 17 comedians, including Zoe Lyons, Ed Gamble, Lou Sanders and Stevie Martin, are ready to prove you wrong. They shared a…

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Dave buddies up with CALM to say #BeTheMateYoudWant

Stuart Mitchell

Small gestures can mean a lot to someone going through a tough time, but recent research commissioned by UKTV Channel Dave showed that over 1 in 3 men wouldn’t know what to do to help a friend who’s struggling. That’s why CALM have teamed up with Dave to say: be the mate you’d want. Over the next year you’ll be seeing CALM and Dave teaming up across social media, radio ads, billboard posters, and even in your local pub and cafe – encouraging men to look out for their mates…

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