At 9.12pm on the 30th July, CALM took over the ad break on UKTV Channel, Dave, as part of Dave and CALM’s year-long #BeTheMateYoudWant campaign to celebrate International Friendship Day. Instead of hitting mute the moment that Taskmaster takes a break, you hopefully saw the first ever Comedy Festival In An Ad Break. You might think four minutes isn’t enough time for a comedy festival, but a lineup of 17 comedians, including Zoe Lyons, Ed Gamble, Lou Sanders and Stevie Martin, are ready to prove you wrong. They shared a…
Read MoreDave takes over ads on #FriendshipDay
