Nike celebrates the LGBTQ community with new BETRUE collection

Nike is to celebrate the LGBTQ community with this year’s BETRUE collection that supports inclusion on and off the field of play. Nike’s website states “Nike believes in the passion and pursuit of sport by all athletes, a message articulated in the EQUALITY initiative that launched last February”. BETRUE started in 2012 with a grassroots effort led by passionate Nike employees. To connect with the LGBTQ community in a personalized way, they made a few styles with NIKEiD in celebration of Pride month. United by a common mission to innovate…

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