Tag: BHF

The BHF joins forces with Microsoft and the NHS to save thousands more lives from cardiac arrests

Stuart Mitchell

Thousands more lives could be saved from cardiac arrests, thanks to a ground-breaking partnership between the NHS, the British Heart Foundation (BHF), and Microsoft. The new partnership aims to map all of the UK’s defibrillators, with a shared ambition for the life-saving devices to be made readily available for every out-of-hospital cardiac arrest. The initiative is in response to shocking figures that show public access defibrillators are used in less than 3 per cent of out-of-hospital cardiac arrests, significantly reducing the survival chances of tens of thousands of people every…

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Life saving CPR to be added to the school curriculum

Stuart Mitchell

In a landmark move, the UK Government has revealed plans to add CPR to the national curriculum. The historic announcement sees CPR and first aid added to the curriculum as part of wider Health Education classes. The move could transform survival rates from out of hospital cardiac arrests, potentially saving thousands of lives. Survival rates for out of hospital cardiac arrests are shockingly low, with less than 1 in 10 surviving. The British Heart Foundation Chief Executive, Simon Gillespie, says evidence suggests “nearly 1 in 4 could survive if all…

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Jake Quickenden fronts new BHF Face a Fear campaign

Stuart Mitchell

Reigning Dancing on Ice champion and former I’m a Celebrity… Get Me Out of Here finalist Jake Quickenden is encouraging everyone to join the latest British Heart Foundation campaign by conquering their biggest fear by the end of July. The self-confessed arachnophobe conquered his fear on the shoot and put the squeamish and yellow-bellied to shame by befriending creepy crawlies and clowns for a fearless photoshoot. He is fronting the new BHF fundraising campaign – Face a Fear – to help fund fearless research into heart and circulatory disease. He…

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The Beating Hearts Ball online auction is now open to raise money for life saving research

Stuart Mitchell

The British Heart Foundation (BHF) has launched its exclusive online auction with luxury items and once-in-a-lifetime experiences, ahead of The Beating Hearts Ball at The Guildhall on Tuesday 20 February.  The online auction is live until midday on Tuesday 20 February. Proceeds raised from the auction and the gala ball will help fund pioneering research in the fight against heart and circulatory disease and to support The Miles Frost Fund, set up by the family of the late Sir David Frost in partnership with the BHF. Auction lots  The chance…

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British Heart Foundation launches new ad

Stuart Mitchell

The British Heart Foundation has launched its latest TV advert in partnership with Space City. Having previously launched a TV advert in 2017, the charity utilised the UK’s most lucrative means of advertising to promote their Heart Matters Magazine. The advert focused on stimulating direct responses, while focusing on accruing data for the BHF as they look to improve and populate their CRM. Focusing on a live-action and animation combination, the advert utilised a diverse range of people to communicate the emotions associated with heart related issues – conveying the non-discriminite…

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