Tag: Billion Dollar Boy

Three Quarters of Marketers Increasing Investment in Brand Ambassador Programs

Stuart Mitchell

New independent research by global creator agency, Billion Dollar Boy, shows brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past 12 months. The rate of increase is set to accelerate into 2025, with the survey finding an extra 73% of marketers are planning to invest more in ambassador programs over the next 12 months. This upward trend is particularly prevalent among US marketers, with 85% planning spending increases over the next year compared to 61% of UK marketers.…

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Three Quarters of Marketers Increasing Investment in Brand Ambassador Programs

Stuart Mitchell

New independent research by global creator agency, Billion Dollar Boy, shows brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past 12 months. The rate of increase is set to accelerate into 2025, with the survey finding an extra 73% of marketers are planning to invest more in ambassador programs over the next 12 months. This upward trend is particularly prevalent among US marketers, with 85% planning spending increases over the next year compared to 61% of UK marketers.…

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B2B creators on the rise with three in five creators set to increase their presence on LinkedIn

Stuart Mitchell

New independent research by global creator agency, Billion Dollar Boy, reveals a surge in creators exploring LinkedIn, with three in five (60%) creators committed to increasing their presence on the platform in the next 12 months. The research, which canvassed the opinions of more than 4,000 consumers and 500 content creators across the US and UK, found that half of creators (49%) had already increased their presence on LinkedIn over the past 12 months. The research attributes the growth in creators on LinkedIn to the strong performance results of B2B…

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Long-Form Content is Surging: Two Thirds of Marketers and Creators Have Boosted Production

Stuart Mitchell

Long-form creator content – whether that be long form video; live-streaming; podcasts; or even in written form – is experiencing a resurgence according to new independent research by global creator agency, Billion Dollar Boy, which reveals that over two thirds (68%) of marketers have increased production of long-form creator content in the past 12 months and 70% plan to increase production over the next year.  Billion Dollar Boy’s research, which canvassed the opinions of more than 4,000 consumers, 500 marketers and 500 content creators, found that the trend is particularly…

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Three Quarters of Marketers Plan to Increase Trend-Based Social Media Content This Year

Stuart Mitchell

As community-led trends continue to dominate social feeds, global creator agency, Billion Dollar Boy, has partnered with TikTok to bring marketers the industry’s first ever whitepaper on trend-centric marketing, and has conducted new independent research uncovering how brands are participating in these fast-moving cultural moments, how they’re leveraging creators for trend-driven content, and whether these efforts are resonating with consumers.  Billion Dollar Boy’s research, which canvassed the opinions of more than 4,000 consumers, 500 content creators and 500 senior marketers and brand managers across the US and UK, found that…

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