Tag: Billion Dollar Boy

Billion Dollar Boy Launches ‘The Creator Fund’ to Support Creator Attendance at Major Industry Events, Including Cannes Lions

Stuart Mitchell

Leading global creator agency, Billion Dollar Boy, and global platform, FiveTwoNine, today announce the launch of The Creator Fund, a grant helping independent creators attend the world’s largest advertising and creative events – starting with an official partnership with the prestigious Cannes Lions Festival. For its inaugural initiative, The Creator Fund, will provide 20 Creator Passes worth £1,000 (€1,185) each, with no obligations to Billion Dollar Boy.  By removing financial barriers, this fund invests in the next generation of creators set to lead the future of the advertising industry. The…

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Three Quarters of Marketers Increasing Investment in Brand Ambassador Programs

Stuart Mitchell

New independent research by global creator agency, Billion Dollar Boy, shows brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past 12 months. The rate of increase is set to accelerate into 2025, with the survey finding an extra 73% of marketers are planning to invest more in ambassador programs over the next 12 months. This upward trend is particularly prevalent among US marketers, with 85% planning spending increases over the next year compared to 61% of UK marketers.…

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Three Quarters of Marketers Increasing Investment in Brand Ambassador Programs

Stuart Mitchell

New independent research by global creator agency, Billion Dollar Boy, shows brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past 12 months. The rate of increase is set to accelerate into 2025, with the survey finding an extra 73% of marketers are planning to invest more in ambassador programs over the next 12 months. This upward trend is particularly prevalent among US marketers, with 85% planning spending increases over the next year compared to 61% of UK marketers.…

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B2B creators on the rise with three in five creators set to increase their presence on LinkedIn

Stuart Mitchell

New independent research by global creator agency, Billion Dollar Boy, reveals a surge in creators exploring LinkedIn, with three in five (60%) creators committed to increasing their presence on the platform in the next 12 months. The research, which canvassed the opinions of more than 4,000 consumers and 500 content creators across the US and UK, found that half of creators (49%) had already increased their presence on LinkedIn over the past 12 months. The research attributes the growth in creators on LinkedIn to the strong performance results of B2B…

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Long-Form Content is Surging: Two Thirds of Marketers and Creators Have Boosted Production

Stuart Mitchell

Long-form creator content – whether that be long form video; live-streaming; podcasts; or even in written form – is experiencing a resurgence according to new independent research by global creator agency, Billion Dollar Boy, which reveals that over two thirds (68%) of marketers have increased production of long-form creator content in the past 12 months and 70% plan to increase production over the next year.  Billion Dollar Boy’s research, which canvassed the opinions of more than 4,000 consumers, 500 marketers and 500 content creators, found that the trend is particularly…

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