Tag: Billion Dollar Boy

WACL partners with Snap, YouTube and Pinterest to launch important campaign calling for better representation of all women in advertising

Stuart Mitchell

Women in Advertising, Communications and Leadership (WACL), in collaboration with influencer marketing agency Billion Dollar Boy, recently launched a critically important new creative campaign as part of its ongoing Represent Me initiative. The purpose of the campaign is to amplify WACL’s purpose, which is to accelerate gender equality in our industry.  There is an increasing body of evidence from multiple sources, including IPSOS’s A Woman’s Worth, System 1’s Feeling Seen and the Geena Davis Institute, that shows that women still do not feel accurately represented in advertising. Even though, as the findings of the Unstereotype Alliance State of the…

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Billion Dollar Boy launches FiveTwoNine, a membership community combining physical spaces and online educational resources to empower creators and brands

Stuart Mitchell

Leading global creator agency, Billion Dollar Boy, which this year celebrates its ten year anniversary, today announces the launch of FiveTwoNine: The Creator Club. FiveTwoNine is a membership community dedicated to empowering emerging creators in the ‘Business of Being a Creator’.  FiveTwoNine operates as a global platform providing educational resources and as physical spaces for key stakeholders in the creator economy to network and collaborate – all designed to accelerate the growth of emerging creators’ careers and enhance brand partnerships. The Club launches with its flagship headquarters in London for an initial four…

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New Billion Dollar Boy Research Reveals Generative AI’s Impact on the Creator Economy, with Three Quarters of Marketers Increasing Investment in Generative AI Creator Content in 2024

Stuart Mitchell

Billion Dollar Boy, the leading global creator agency, today announces the launch of a new research report, AI as a Creative Muse: How Generative AI is Influencing the Creator Economy, designed to assist brands in understanding how generative AI is impacting the sector and the future of advertising strategies. The report is powered by practical insights from real world generative AI creator campaigns in partnership with Versace and Xiaomi, expert analysis from industry thought leaders, and independent research canvassing opinion from 4,000 consumers, 1,000 content creators and 1,000 senior marketing…

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Billion Dollar Boy launches innovation unit, Muse, with new research revealing three in five consumers prefer generative AI creator content

Stuart Mitchell

Global creator agency, Billion Dollar Boy (BDB), announces the launch of Muse, a new innovation unit exploring the impact of emerging technologies shaping the creator economy – including generative AI.  Muse is purpose driven to understand the reality behind the hype surrounding new technology; to harness its potential and protect brands and the creator community from the boom and bust cycle of new innovations. It follows a six month investigative programme powered by new, independent research and brand and creator partnerships designed to explore how generative AI can work with…

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Paid Leave for All x Billion Dollar Boy Join Forces with Creators to Drive Paid Family and Medical Leave

Stuart Mitchell

Paid Leave For All, the nation’s leading advocacy group for paid family and medical leave, and renowned global creator agency Billion Dollar Boy (BDB) are teaming up to launch a pro bono campaign aimed to rally public support for a nationwide paid family and medical leave policy in the United States. This initiative, in partnership with Caring Across Generations and ParentsTogether, ignites a renewed push for Paid Leave for All’s nationwide petition with Glamour Magazine, and seeks to harness the power of creators to use their content creation skills and…

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