WARC releases Guide to Brand activism in the Black Lives Matter era

The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands now look to move forward effectively in a way that provides empathy, earnestness and empowerment in their engagement with Black communities. To help marketers navigate these challenges and lead with purpose, the global authority on marketing effectiveness, has released the WARC Guide to Brand activism in the Black Lives Matter era, compiling insights and learnings from prominent Black voices in the marketing community. Guest editor Kai…

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Comedian George Lopez Speaks Out at “The Summit on Race in America,” Joining Black Lives Matter Activists, Civil Rights Leaders, Houston Police Chief, Musicians and Comedians

Civil rights legends and leaders, community activists, the Houston Police Chief, musicians and comedians will speak out April 8-10 at the LBJ Foundation’s “The Summit on Race in America,” to explore our nation’s continuing racial divide and struggle for racial equality. The three-day summit will be held at the LBJ Presidential Library, on the campus of The University of Texas at Austin. Presenters include Andrew Young, Dolores Huerta, Bryan Stevenson, Madeleine Albright, Black Lives Matter activists, the Houston Police Chief and many other national leaders. Joining them on stage will…

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Kat Graham works with J. Walter Thompson Agency on Black Lives Matter PSA

“At Risk Youth” is a Public Service Announcement for the Black Lives Matter movement, produced by actress/activist/music artist Kat Graham and directed by Darren Genet. The concept was the brainchild of J. Walter Thompson‘s Creative Director Vann Graves, the most successful African American ad agency executive in the country.  Actress and singer Kat Graham met Patrisse Cullors of Black Lives Matter at the Glamour Women of the Year event last year. The two exchanged information in hopes of collaborating on something in the future. Months later, Kat met Vann Graves, Chief Creative…

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