Tag: BMO

FCB Canada and BMO create a special section of the National Post honouring female leaders in Canada

Stuart Mitchell

Scan any daily newspaper’s pages and you’ll see that, on average, only one out of four names mentioned in its pages are female. “She’s Newsworthy,” a new initiative from BMO, created in partnership with the National Post’s content works department and FCB Canada, is aiming to bring about media equality, if just for one day. On October 30, BMO is taking over a large portion of the national daily that will, by its very existence, create media equality by bringing the stories of unseen female leaders into its pages. The…

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BMO Makes Female Leaders More Visible in New Campaign

Stuart Mitchell

We often hear about the lack of female leadership in business, whether in corporate boardrooms or entrepreneurial startups. While it’s true that the face of leadership is predominantly male, that isn’t the complete picture.  BMO is challenging Canadians to rethink ingrained biases with a new campaign that shines the light on successful women who are already excelling in their respective fields. The two new spots begin by outlining the successes and achievements of business owners like “Sam” or “Jamie”. The assumption is that these leaders are powerful men; at the…

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