Tag: BMO

This holiday season, BMO answers the age-old question: “What’s inside the box?”

Stuart Mitchell

We shake them, we weigh them, and until we unwrap them, we wonder what’s inside. It’s the wonder and curiosity of a wrapped gift that BMO is tapping into with its latest holiday hack in support of underrepresented businesses. In an easy-to-use AR experience, BMO welcomes holiday shoppers to unwrap every gift they see at home, in offices, in malls, in movies, and commercials. Every gift unwrapped reveals products from underrepresented businesses—each a great gift idea for someone on your list. With every unwrapped gift, shoppers will discover a new business…

Read More

Now BMO lets you deposit rainbows like you deposit cheques – Turning every rainbow into action

Stuart Mitchell

BMO Financial Group has announced its new Pride campaign, inviting anyone in North America to “deposit rainbows” during Pride into BMO’s virtual Rainbow Deposit Box. At a time of year where rainbows are everywhere, the campaign aims to turn every rainbow into tangible action. Similar to taking a picture of a cheque, BMO Rainbow Deposits enables users to make a “deposit” that benefits Rainbow Railroad—a non-profit committed to helping persecuted members of the 2SLGBTQ+ community. BMO will donate $1 for every rainbow deposited, whether taken from nature, captured on flags, or…

Read More

Underfunded, Undervalued, Underestimated: BMO’s new campaign from FCB Canada shows how they’re breaking barriers to financial inclusion for business owners.

Stuart Mitchell

FCB Canada launched its “Zero Barriers” campaign for BMO Financial Group which tell the stories of women BIPOC entrepreneurs who have found success in spite of societal barriers, biases and discrimination. The work highlights BMO’s investment in zero barriers to inclusion in the financial system. Timed to celebrate International Women’s Day and expanding on a social content series that launched in recognition of Black History Month, “Zero Barriers” shows the success of real women entrepreneurs from the BIPOC community. The stories celebrate the business owners’ strength and resilience while bringing…

Read More

BMO Employees Rally Together to Combat Economic and Social Disparity

Stuart Mitchell

In a year that’s seen tremendous social and economic challenges, BMO employees across North America have come together to fuel positive change where they live and work through the 10th annual Employee Giving Campaign. In addition to the $66 million in corporate donations BMO has made in 2020, since late November, close to 90 per cent of employees have already donated more than $22 million to the United Way and organizations focused on education, health, food security, animals, legal aid, and LGBTQ2+ causes. With major gifts still being collected, the…

Read More

BMO Marks International Day of the Girl with an Evolution of ‘Jane’s Story’

Stuart Mitchell

As part of its longstanding commitment to empowering the female leaders of tomorrow, BMO has launched an online initiative to eliminate discriminatory language in dictionary definitions for terms such as “gold digger” and “shopaholic. Timed to coincide with the International Day of the Girl on Oct. 11, the social media campaign from FCB Canada is an evolution of “Jane’s Story”—an initiative timed for International Women’s Day in March that illustrated the subtle but pervasive obstacles women face when it comes to establishing financial independence. BMO is urging consumers to take…

Read More