Underfunded, Undervalued, Underestimated: BMO’s new campaign from FCB Canada shows how they’re breaking barriers to financial inclusion for business owners.

FCB Canada launched its “Zero Barriers” campaign for BMO Financial Group which tell the stories of women BIPOC entrepreneurs who have found success in spite of societal barriers, biases and discrimination. The work highlights BMO’s investment in zero barriers to inclusion in the financial system. Timed to celebrate International Women’s Day and expanding on a social content series that launched in recognition of Black History Month, “Zero Barriers” shows the success of real women entrepreneurs from the BIPOC community. The stories celebrate the business owners’ strength and resilience while bringing…

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FCB Canada and Someplace Nice team up for a sober and evocative spot for Warrior Adventures Canada

Getting back to nature has long been considered a balm for stressed-out Canadians, but its restorative powers can be infinitely more beneficial for the thousands of military personnel and first responders struggling with post-traumatic stress disorder (PTSD). The healing power of nature is highlighted in a new campaign for Warrior Adventures Canada (WAC), a Canadian non-profit operated by active and retired military members thatuses week-long whitewater canoeing, back-country camping and rock-climbing excursions to help PTSD sufferers reclaim their life. The campaign is built around a spot developed by FCB Canada…

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FCB Canada and BMO create a special section of the National Post honouring female leaders in Canada

Scan any daily newspaper’s pages and you’ll see that, on average, only one out of four names mentioned in its pages are female. “She’s Newsworthy,” a new initiative from BMO, created in partnership with the National Post’s content works department and FCB Canada, is aiming to bring about media equality, if just for one day. On October 30, BMO is taking over a large portion of the national daily that will, by its very existence, create media equality by bringing the stories of unseen female leaders into its pages. The…

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FCB Canada and the Canadian Down Syndrome Society Launch “S-Warnings” for World Down Syndrome Awareness Day

It’s appropriate—necessary even—to say sorry for being late, farting or taking the last slice of pizza, but the Canadian Down Syndrome Society (CDSS) is reminding people that it’s inappropriate to use the “S word” when a baby is born with Down syndrome. In recognition of World Down Syndrome Awareness Day (Wednesday, March 21), the latest chapter in CDSS’s “Anything But Sorry” campaign is reminding people that every baby deserves to be celebrated. The multi-faceted campaign is highlighted by a new video called “S-Warnings,” which features people with Down syndrome explaining…

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FCB Canada launches “Anything But Sorry” for the Canadian Down Syndrome Society

When a baby is born parents are usually showered with oohs, aahs and congratulations. The last thing most people would say to a new parent is “sorry.” Yet this is exactly what many parents with a newborn with Down syndrome hear from friends, family and even their doctors. Already heartbroken, ‘sorry’ offers more heartbreak.  So what should well-wishers say? Literally, the only bad word is the ‘S’ word. This is the point the Canadian Down Syndrome Society (CDSS) is making in its new campaign, “Anything But Sorry.” Launching to coincide…

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